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Why You Should Drink Wines of Provence Rosés This Summer


There are rosés and then there are those coming from Provence, the Master of Rosé

New York, NY, May 21, 2018 – This summer, warmer days spent partying on a rooftop, barbecuing in a friend’s garden or having brunch in the Hamptons call for only one type of drink: a chilled rosé. But not just any of them: a rosé from France’s Provence region, the world’s best still rosés. Feel summer days get closer by reading all the reasons why you should enjoy Wines of Provence Rosé this season. Cheers!

Wines of Provence Rosés are the perfect summer indulgence Treat yourself for making it through the worst of winter with the world’s best rosés from Provence this summer. Light and refreshing, with bright, limpid colors and a delicate fragrance, Wines of Provence are today’s best rosé wines and a sure bet for any moment of pleasure spent at the beach or lounging by the pool.  Their light body and moderate alcohol levels make these rosés an easy-drinking option that won’t leave you dozed in the sun.

The 2017 Millesime is one-of-a-kind – Brand new, shiny and delicious. The 2017 rosés from AOP Côtes de Provence, AOP Coteaux d’Aix-en-Provence and AOP Coteaux Varois en Provence reveal notes of citrus, exotic and red fruits, and are also rounded out with some floral notes. They will seduce you with their aromatic bouquet. Your palate will praise their light, refreshing flavor that lead to a lively and succulent finish.

Wines of Provence Rosés are food friendly – You should not underestimate the power of rosés! From oysters, melon and prosciutto to BBQ, spicy Indian food and goat cheeses, the crisp, cool flavors of a well-balanced Wines of Provence rosé will bring out the best in your summer dishes. Of course, food pairings are event better when accompanied by a friend, the sun, and a ton of laughter.  

Wines of Provence Rosés are chic and trendy Let’s be honest: If Audrey Hepburn lived in NYC in 2018, there’s no doubt she would be ordering a glass of rosé.  Wines of Provence Rosés have replaced cosmopolitans and margaritas as the new chic drink and represent everything the region embodies: inspiration, creativity, elegance, superior quality of life and a photogenic appeal. Make your al fresco dining and picnic set pop with a bottle of rosé for the perfect Instagram pic!

This summer, be sure to choose Provence when shopping for rosé wines. After all, Provence is the Master of Rosé!

About Wines of Provence

Wines of Provence, known in France as the Conseil Interprofessionnel des Vins de Provence (CIVP), is an organization representing over 647 wineries and trade companies from the Provence region. Its mission is to promote and advance the wines of the organization’s 3 appellations, Côtes de Provence, Coteaux d’Aix-en-Provence and Coteaux Varois en Provence. Members together produce 96% of Provence’s Appellation d’Origine Protégée (AOP) wines, 155M bottles in 2017. Wines of Provence is the global leader for premium rosé wine, accounting for 42% of domestic and 5% of global rosé production. The U.S. is Wines of Provence’s first export market, 43% in volume of its exports.

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