New Packaging Pays Tribute to the Bisol Family’s History in Prosecco Superiore
NEW YORK, May 7, 2018 – The Bisol family, a name synonymous with Prosecco, is excited to announce the relaunch of its entire line of Prosecco, featuring a complete packaging redesign. The new design emphasizes the Bisol family’s historic roots in the Prosecco Superiore di Valdobbiadene, where the family has been tending vines since 1542. A redesigned logo incorporates this historical date, the “Valdobbiadene” indication, and a stylized, steep hill reminiscent of Cartizze. Each label showcases the nuanced variation in the elevations of Bisol’s vineyards in Prosecco Superiore. Bisol’s Jeio collection has also been fully revamped with a sleek, modern label and a bottle that includes the new Bisol logo. As part of the Jeio collection’s revamp, a new Prosecco Superiore DOCG SKU will be introduced.
The first written evidence firmly placing Bisol as a family of viticulturists in the Valdobbiadene hills of Prosecco Superiore dates back to 1542. Since then, their history has remained inextricably linked both to a unique territory and to the vineyards that were being nurtured there long before the world had any idea what Prosecco was. Today, the company is led by brothers Gianluca (President and CEO) and Desiderio Bisol (Chief Enologist and Technical Director) under the support of the Lunelli Group.
“The relaunch of our wines is the next step in the evolution of the Bisol brand and Prosecco’s place in history,” said Gianluca Bisol. “We have always elected green as the color to best represent the historical and deep bond with Valdobbiadene on our labels. Today, with an even livelier green, we reaffirm our wish to be ambassadors of this wonderful land. Knowing one’s roots is the first step towards authenticity, and who can claim to have deeper roots in this land than Bisol?” With centuries of winemaking tradition, Bisol produces a range of sustainably farmed and internationally recognized Prosecco Superiore DOCG wines, exclusively imported in the United States by Wilson Daniels. “A decade ago, the Prosecco category was virtually unknown in the United States. The Bisol family led the effort to bring Italy’s treasured sparkling wine to global fame with great success. Now, Bisol is a champion of the Prosecco Superiore category, delivering unparalleled quality to consumers around the world,” said Rocco Lombardo, President of Wilson Daniels.
The Bisol line comprises exclusively Prosecco Superiore DOCG wines (retail prices range from $23.99 to $45.99). Each Bisol Prosecco has its own unique identity, gleaned from the different composition of the soil in which its grapes have their roots and from the natural fermentation method that they undergo in the winery. The new packaging of the Bisol line showcases the extreme elevation of the Prosecco Superiore estate vineyards through both the label and a raised Bisol icon on the bottle.
Wilson Daniels also imports Bisol’s Jeio collection, which represents the contemporary expression of the brand (retail prices range from $14.99 to $19.99). Jeio was the nickname given to the Bisol brothers’ grandfather, Desiderio Bisol, by his beloved wife. Jeio embodies the joyous character of Prosecco and represents the modern face of the brand. In addition to redesigned packaging, the Jeio collection will introduce a new Prosecco Superiore DOCG SKU ($19.99 retail). The new packaging will emphasize Jeio as a collection by Bisol, including a raised Bisol icon on the bottle, Bisol branding on the label, and Bisol’s founding year of 1542 on the label. The Bisol Prosecco Superiore line and the Jeio collection represent two coexisting, complimentary souls of the Bisol brand.
The name Bisol is synonymous with Prosecco: historical records attest to the fact that the Bisol family has been cultivating grapes and producing wine in Valdobbiadene, a prime location for quality Prosecco production, since 1542, making the family name intrinsically associated with the history of Italy’s most popular sparkling wine. Today, brothers Gianluca and Desiderio Bisol, respectively President and Enologist & Technical Director of the company, honor their family’s longstanding tradition of excellence by pursuing the highest levels of quality and seeking to elevate the notoriety of the entire Prosecco appellation.
Bisol’s vineyards total 115 hectares, part owned and part directly managed, spread out over the DOCG area, immersed in the steep hills that lead from Valdobbiadene to Conegliano, the most prestigious zone for Prosecco production. The company also directly manages two hectares on the renowned Cartizze hill, whose location and terroir make it an area of rare value: at an estimated 2.5 million euros per hectare, it is one of the most expensive vineyards in the world. Also attesting to its superior quality is the fact that Bisol is one of the few winemakers in the area to manage all phases of the winemaking process, from vineyard selection to final bottling. The result of their meticulous and passionate efforts are delicately distinctive wines that perfectly demonstrate the family’s motto: “Excellence from the ground to the bottle.” To learn more about Bisol, visit https://www.bisol.it/en/.
About Wilson Daniels
Founded in 1978, Wilson Daniels is a fully integrated, family-owned marketing and sales company representing a highly selective portfolio of the world’s most heralded wine brands. Wilson Daniels continues to pursue and elevate the standards of excellence set by founders Win Wilson and Jack Daniels through developing long-term, strategic partnerships with luxury producers that possess profound respect for terroir and are benchmarks in their region. To learn more about Wilson Daniels, visit www.wilsondaniels.com.