Napa, CA – April 12, 2018: With DTC wine sales at an all time high and growing steadily, Highway 29 Creative is carving its path as the preeminent agency to steer wineries to success. For many small and medium sized wineries, an in-house marketing team is simply too costly. Highway 29 Creative has emerged to fill the void and provide the unique combination of both sales and marketing consulting as well as creative services tailored to the wine industry. They have built a team of accomplished professionals such as web developers, graphic artists, photographers, and label designers to bring a winery’s brand to life.
“There are so many winemakers and owners who have an amazing product, but don’t have the time or experience to build their brand- that’s where we come in” said founder Simon Solis-Cohen. “Our goal is to help each winery carve it’s niche, develop its brand, and then deploy it across multiple channels.” Solis-Cohen formally worked in-house for family-owned wineries in Napa and has proven success developing robust e-commerce sales platforms, deploying digital ads and marketing, managing and growing wine clubs, and implementing effective DTC sales strategies.
According to Silicon Valley Bank’s 2018 Wine Report, the direct to consumer channel represents 60% of the average winery’s sales today and is growing. That number is even higher for wineries producing 10,000 cases or less annually. That statistic is interesting, especially when coupled with the report’s findings that tasting room visitation is declining in many regions such as Napa, Sonoma, and Washington State. So how does a winery stay relevant and grow with less visitors and a generational shift to GenXers and Millennials as the biggest spenders? Highway 29 Creative has a solution, which is rooted in digital marketing, lifestyle branding, and proven sales strategies. “It’s an exciting time to be in the wine industry. We are at a tipping point and wineries are going to have to learn to adapt or fall behind. We want to help our clients lead the way to the future.”