La Fiera, Winesellers, Ltd.’s award winning range of regional Italian wines, has unveiled new packaging starting to hit the market this spring.
“Our goals from the beginning were to better appeal to both our retail and on-premise customers, as well as create freshness within the category,” says Jordan Sager, Vice President of Winesellers, Ltd. “The concept behind the label change was to create new opportunities for the brand while not ignoring the core sensibilities that has made La Fiera successful since its onset.” La Fiera is a multiple Beverage Dynamics Growth Brand and Shanken Hot Brand award winner.
The new packaging emphasizes a closeup shot of a carousel horse, La Fiera’s signature image. The detailed imagery provides a fresh way for the brand to stand out within the crowded field, but also maintain elegance and style.
The La Fiera collection includes: Pinot Grigio Delle Venezie DOC; Montepulciano d’Abruzzo DOC; Soave DOC; Primitivo Salento IGT; and Moscato Terre Siciliane IGT and retails at $8 per bottle.
All new bottlings will feature these labels moving forward and each variety should complete nationwide transition this summer. For more information, please visit www.winesellersltd.com.
ABOUT WINESELLERS, LTD.
Founded in 1978 by Yale Sager, Winesellers, Ltd. is a second generation, family-owned and globally recognized importer and marketer of fine wines to the U.S. market. The company’s portfolio represents the finest quality of wines in their respective price category and has widespread distribution in all 50 U.S. states. The Winesellers, Ltd. portfolio includes producers and brands from Argentina, France, Spain, Portugal, Germany, Italy, New Zealand and other countries worldwide.