I am hearing more talk these days about the importance of soft skills in the workplace, especially for those in supervisory capacities or those employees who deal with customers.
“Hard skills are those that we are trained to perform. An example of a hard skill would be an accountant or a winemaker. Soft skills tend to be harder to quantify. These are the skills that make individuals good at jobs in customer service, sales, or in staff supervision. While it is important that owners and managers have soft skills it isn’t always the case.
Employees and managers with well-developed soft skills are adaptable: able to relate to different employees or customers with ease. These people will also be good communicators. They can vary their style of speech and tone of voice to suit the person to whom they are speaking. They are also intuitive, being able to understand people and being aware of facial expressions, tone of voice and stance that allows them to understand what the people they are speaking to may be thinking or feeling.
These types of personal qualities are a must for anyone who is dealing with the public or managing a staff. Being able to understand how the other person may be feeling or see a problem from the other side is a great help to those who work with customers, are part of a team or just want to get ahead in their chosen profession.
According to an article from Realityworks,
- 77% of employers think personality skills are just as important as hard skills.
- 44% think that Americans lack soft skills (500 executives surveyed)
- 46% of manager said young workers would do well to hone their communication skills
- 35% reported lower-than-needed interpersonal and teamwork skills
In today’s world with the emphasis on customer service, the competition for sales and customer expectations honing our soft skills will make us more effective, efficient and more valuable in the workplace.
A tip of the glass from me to you
E Column
by Elizabeth “E” Slater, In Short Direct Marketing
A recognized expert in the fields of direct marketing and sales in the wine marketplace. Slater has taught more wineries and winery associations how to create and improve the effectiveness of their direct marketing programs and to make the most of each customer’s potential than anyone in the wine industry today.
Follow E on twitter @esavant and facebook.