White Wines and Regional AOCs Carry Sales
New York, NY – In 2016, the USA was the largest importer of Bourgogne wines in both value (23% of exports) and volume (21% of exports). Overall, Bourgogne wines accounted for 13% of the total volume of French AOCs exported to the United States and 16% of turnover. The USA has maintained this leading position since 2014.
Total USA imports of Bourgogne wines equaled 16.5 million bottles (+ 3.4% over 2015) for 188.5 million euros (+ 3.5% over 2015). White wines lead the way in volume (64%), followed by reds and still rosés at 27% and Crémant de Bourgogne at 9%. Key factors for success were the strong 2015 vintage as well as a favorable euro/dollar ratio. Early numbers for 2017 are also positive: +14.3% in volume and +24.5% in value (vs. January – March, 2016).
White Régionale Bourgogne AOC account for 31% of US sales volume (29% of the value), followed closely by the Régionale white Mâcon AOC (24% of volume and 12% of value) and various Chablis AOC (21% of volume and 19% of value). Imports of red wines increased (+ 2.2% in volume over 2015) to 43% of the turnover of Bourgogne wines in the USA. The red Régionale AOC accounts for 68% of Bourgogne red wine volumes and 42% of value.
According to a 2015 survey of 422 restaurants across 21 states, conducted by the BIVB, 64% offer Bourgogne wines. Within these, 74% offer Côte de Beaune wines, followed by Chablis and those of Côte de Nuits. Bourgogne wines also have the most number of references per establishment, and therefore the largest proportion of French wines on offer. The Bourgogne Wine Board (BIVB), conscious of this trend, focuses on training key points of contact with consumers; in 2017 they will offer courses and events across the USA.
Bourgogne or Burgundy? That is the question…
Bourgogne wines reach many shores, but in spite of its prestigious reputation it is the only French wine region whose name is translated in each country where it is exported. To affirm its identity as one of the most iconic brands of France, the region is reinforcing the true iteration of its name – Bourgogne. This mark of origin is already worn by nearly all of the wines, whether in the appellation name or as a reference to the region of production. By maintaining this one identity, Bourgogne can assert itself as an exemplary brand with consumers the world over.
About the Bourgogne Wine Board
The BIVB represents the interests of Bourgogne wine producers in all markets, supporting sales and marketing of the region’s wines through strategic messaging and educational campaigns.
Website, Facebook, Twitter, Instagram, LinkedIn
