Tuscany’s Historic Family-Winery Adds to Rosé Trend with New Release for American Market
New York, New York, June 28, 2016 – Frescobaldi Toscana, one of Italy’s most prestigious wine producers with a 700-year-old history in winemaking, launches a new wine, and their first ever rosé into the U.S. market this June: Tenuta dell’ Ammiraglia Alìe Rosé (SRP: $18.00). An elegant wine, Alìe is inspired by (H)alìe, a sea nymph who is also a symbol of sensuality and beauty. The wines of the Tenuta dell’ Ammiraglia estate, located in the heart of the Maremma, represent a modern and more Mediterranean Tuscany, influenced by the Mediterranean Sea, sun, and cool breezes from the coast.
With the rosé trend continuing to gain momentum in the U.S., it is an opportune moment for Frescobaldi Toscana to release Alìe Rosé into this growing market. Rosé priced over $11 gained 59.9% in volume in 2015 (Beverage Dynamics, 2015), a statistic that indicates U.S. wine consumers are seeking higher quality offerings like those produced by Frescobaldi Toscana. As the popularity of rosé increases, drinkers are seeking to explore wines from regions outside of traditionally known production sources such as Provence. “At Tenuta Ammiraglia, we seek to produce more modern Tuscan wines that fit the Mediterranean lifestyle,” states Niccolo d’Afflito, head of winemaking at Frescobaldi Toscana, “The Alìe Rosé will help demonstrate the versatility of this coastal property, and also help establish Tuscany as a viable source for quality rosé.”
Alìe Rosé is a blend of Syrah (98%) and Vermentino (2%), varieties that express their finest qualities when grown by the sea. The wine is immediately pressed off the skins and blended, with no maceration. It sees four months in stainless steel, followed by one month in bottle. The result is a refined and elegant wine characterized by its pale rose color and subtle peach highlights.
Alìe Rosé will be distributed nationally, represented in the U.S. by Folio Fine Wine Partners, based in Napa, CA. Total production will be: 1,750 cases and 300 imported. For a complete list of wines produced by Frescobaldi Toscana, please visit en.frescobaldi.com/.
About Frescobaldi Toscana – en.frescobaldi.com/
Frescobaldi Toscana, the leading wine producer of Tuscany and one of the most historic and respected wine companies in the world, combines centuries of tradition with progressive winemaking techniques and practices. Founded in the 14th century and a supplier of wines to the royal courts of Europe for generations, Frescobaldi Toscana is still a family-owned company today. Comprised of nine distinct estates totaling approximately 1,100 hectares, Frescobaldi Toscana produces terroir-driven wines utilizing only the grapes grown in its own vineyards. The company continually upgrades and modernizes its grape growing and winemaking operations, maintaining a relentless focus on producing unique wines that express the individuality of each unique terroir from which they are produced.
About Folio Fine Wine Partners – www.foliowine.com
Folio Fine Wine Partners was founded in 2004 by Michael Mondavi and his wife, Isabel, with their children, Dina and Rob Jr. Folio is an importer, fine wine agency and producer of quality wines from the world’s premiere and emerging wine regions, providing sales, marketing and public relations services to wine brands from California, Italy, Spain, France, Argentina, and Austria. Wines from California include Animo, Emblem, Hangtime, Isabel Mondavi, M by Michael Mondavi, Oberon and Spellbound. From Italy, are the wines of Attems, Bruno Giacosa, Coppo, Dal Forno Romano, Danzante, Donnafugata, Frescobaldi Toscana, Luce della Vite, Masseto, Ornellaia, and Villa Sandi. The Spanish portfolio includes Artadi, Fillaboa, Leda, Palacios Remondo and Vall Llach. From Argentina are the wines of Ben Marco, Crios, Nosotros and Susana Balbo, with Charles Heidsieck, Domaine Les Cailloux and Andre Brunel (France), and Laurenz V (Austria) completing the portfolio.