WOSA Participates in first ever USA Trade Tasting Event in New York City
New York, NY, March 15, 2016 — Wines of South Africa (WOSA) USA, a not-for-profit industry organization, has been actively promoting exports of all South African wine in the United States. After a great year of increased exports in 2015, WOSA is planning to continue this growth through their current US program that includes the participation in the USA Trade Tasting in New York City.
Packaged South African wine exports to the U.S. increased by almost seven percent in 2015. South African rosé and sparkling wines led the way with exports increasing by 48% and 27%, respectively. According to Nielsen data the South African category has seen strong growth in Northern California, Illinois and Texas (by at least thirty-five percent), as well as on the East Coast.
With great momentum from 2015, WOSA is excited to participate in the first ever USA Trade Tasting event, a tasting exhibition supplemented with masterclasses, brand break-out sessions, and expert industry analyses. This event, held on March 21st and 22nd in Manhattan’s Metropolitan Pavilion (125 W 18th St), is organized by Beverage Trade Network for importers, distributors, and retailers in the beverage industry. Wines of South Africa will take over most of the 2nd floor, with 24 producers looking for U.S. importers. Additionally, Wines of South Africa will also have its own Masterclass in the afternoon of March 21st led by Wines of South Africa Marketing Manager Jim Clarke, a wine expert and former sommelier.
“We are excited to continue the momentum from last year into 2016 and to ultimately keep increasing the presence of South African wine in the U. S.,” says Clarke. “We believe that the USA Trade Tasting will provide South African producers a great networking opportunity to help us secure these goals.”
About Wines of South Africa
Wines of South Africa (WOSA) is the organization representing all South African producers of wine who export their products. WOSA, which was established in its current form in 1999, has over 500 exporters on its database, comprising all the major South African wine exporters. It is constituted as a not-for-profit company and is totally independent of any producer, wholesaling company or government department but is recognized by the South African Export Council. WOSA’s mandate is to promote the export of all South African wines in key international markets including the United States.
