8th annual Provence in the City (PITC) tour to showcase wines from the world’s oldest and only region specializing in rosé production through educational seminars and tasting events
New York, NY — Wineries from the CIVP/Provence Wine Council will pour their celebrated dry rosé wines, along with select reds and whites, for credentialed members of the trade and media during a four-part Provence in the City tour scheduled in late-February 2016.
Seminars and tasting events will take place, as follows:
Houston — Monday, February 22, 2016
Chicago — Tuesday, February 23, 2016
Boston — Thursday, February 25, 2016
New York City — Friday, February 26, 2016 (media only event)
This year’s edition is the eighth annual Provence in the City United States tasting tour and marks the event’s Texas debut with a stop in Houston, a reflection of the growing popularity, availability and sales of Provence wines in that region. Media and wine industry professionals will have the opportunity to sample wines from around 25 Provence wineries.
For each of the trade and media dates in Houston, Chicago and Boston, the 2016 PITC event will have two components:
- A tasting masterclass highlighting the diversity of the Provence region’s unique terroirs and wine styles. The seminar will be open to credentialed trade and journalists, with limited seating.
- A walk-around tasting event featuring winemakers from Provence presenting their rosés to guests. In addition to their distinguished gold standard rosé wines, several wineries also will pour samples of their terroir-driven red and white wines.
Although winemakers will not be present for the media event in New York City, the event will feature an in depth seminar and pairing luncheon featuring several Provence wines, including its iconic rosés, as well as a selection of complex reds and whites.
Time, location, and RSVP details will be announced in early-2016. For now, credentialed trade and media are encouraged to add Provence in the City events to business calendars and/or publication events calendars.
The four-city PITC tour will be the year’s best opportunity to sample a wide variety of styles, hues, and terroirs from Provence, the global center of rosé production. For the 11th consecutive year, exports of rosé wines from Provence to the United States have grown at double-digit rates. From Nov 2014 to Oct 2015, exports from the world’s rosé capital climbed 59% on volume and increased 78% on value according to the French customs agency and the CIVP/Provence Wine Council.
Provence, the oldest winegrowing area in France, is the world’s largest rosé specialty region, with rosé making up 89% of Appellation d’Origine Protégée wine production.
The Conseil Interprofessionnel des Vins de Provence (CIVP), known in the United States as the Provence Wine Council, is an organization representing more than 600 wine producers and 40 trade companies from the Provence region of France. Its mission is to promote and advance the wines of the region’s principal appellations. The organization’s members together produce 96 percent of Provence’s Appellation d’Origine Protégée (AOP) wines. More information can be found online at www.winesofprovence.com or on social media:
- facebook.com/winesofprovence
- twitter.com/winesofprovence
- youtube.com/winesofprovence
- instagram.com/winesofprovence
