Grandes Marques-designated Champagne house launches new media relations campaign
New York, NY, September 9, 2015 – Champagne Charles Heidsieck, a prestige Grandes Marques-designated Champagne house based in Reims, France, is proud to announce the launch of a new media relations campaign in the United States.
Aimed at educating discerning American fine wine drinkers on the exceptional quality of Charles Heidsieck champagnes, the media relations campaign will focus on the House’s unique approach to aging and reserve wine blending techniques. “We are excited about the opportunity to educate U.S. consumers on the unique characteristics of Charles Heidsieck, and re-establish our presence as one of America’s most appreciated champagnes. Charles Heidsieck has a high level of distinction, as evidenced by our reserve wine program, and it is exciting to showcase this to a new generation of champagne lovers,” said Stephen Leroux, Charles Heidsieck’s Executive Director. Another goal for 2015 and 2016 is to translate the history and reputable personality of Charles Heidsieck, who founded the house at the age of 29 in 1851, and was the first to develop the champagne market in the U.S. in 1852.
As part of the brand’s increased investment in the U.S. market, Charles Heidsieck has appointed Manhattan-based public relations firm, Colangelo & Partners as the PR agency of record. Speaking on behalf of Charles Heidsieck’s importer, Folio Fine Wine Partners Vice President of Communications, Rebecca Hopkins, noted “Colangelo & Partners have continually demonstrated the ability to establish a meaningful link between U.S. fine wine consumers and luxury Folio brands, such as Marchesi de’ Frescobaldi, Luce della Vite, and Ornellaia. We are confident they will continue this run of success with Champagne Charles Heidsieck.”
Colangelo & Partners specializes in building positive awareness for both prestige brands and institutional wine marketers. Charles Heidsieck rounds out an expanding luxury portfolio for Colangelo & Partners, which is also the agency of record for Damilano, Crus Bourgeois du Médoc, Marchesi de’ Frescobaldi, Gonzalez Byass, and Ornellaia.
About Champagne Charles Heidsieck – www.charlesheidsieck.com
Champagne Charles Heidsieck is one of the most respected Champagne houses in France. Founded in 1851, Champagne Charles Heidsieck is among the few prestige brands carrying the Grandes Marques distinction, and the first producer to bring Champagne to the United States. Charles Heidsieck champagnes offer a unique blend of Pinot Noir, Pinot Meunier and Chardonnay, combined with 40 percent of Charles Heidsieck reserve wines, aged for an average of 10 years. Each bottle matures in chalk cellars for 5 to 15 years. This maturation time is essential for the development of the aromatic complexity and refined quality, typical of Charles Heidsieck champagnes. Acclaimed Internationally, Champagne Charles Heidsieck has been named Sparkling Winemaker of the Year thirteen times at the International Wine Challenge (IWC) and awarded 11 Grand Or medals, 32 Trophies and 101 Gold medals (37 between 2008 and 2011) during its illustrious history.
About Folio Fine Wine Partners – www.foliowine.com
Folio Fine Wine Partners was founded in 2004 by Michael Mondavi and his wife, Isabel, with their children, Dina and Rob Jr. Folio is an importer, fine wine agency and producer of quality wines from the world’s premiere and emerging wine regions, providing sales, marketing and public relations services to wine brands from California, Italy, France, Spain, Argentina, Austria, and Germany. Wines from California include Animo, Emblem, Hangtime, Isabel Mondavi, M by Michael Mondavi, Oberon and Spellbound. From Italy are the wines of Arnaldo Caprai, Attems, Bruno Giacosa, Coppo, Dal Forno Romano, Danzante, Donnafugata, Marchesi de’ Frescobaldi, Luce della Vite, Ornellaia and Villa Sandi. The Spanish portfolio includes Artadi, Capafons-Ossó, Fillaboa, Leda, Nita, Palacios Remondo, and Vall Llach. From Argentina are the wines of BenMarco, Crios, Nosotros, and Susana Balbo with Charles Heidsieck (France), Laurenz V (Austria), and Prinz von Hessen (Germany) completing the portfolio.
About Colangelo & Partners – www.colangelopr.com
Colangelo & Partners is a midtown Manhattan-based public relations and integrated communications agency specializing in food, wine and spirits. Boasting long established relationships with the key press that drive these business categories and help determine the industry’s leading brands, Colangelo & Partners continually creates unique story lines that are consistent with our clients’ brand strategies in order to provide a steady stream of compelling content to journalists and keep them in the news. A Finalist in the prestigious 2013 PR News ‘A List Awards’ in the integrated communications category, Colangelo & Partners utilizes social media, web marketing, advertising, events and promotions to build campaigns that establish brand strength and drive sales.
