Pura Vida to Launch Indiegogo Campaign on Cinco de Mayo
Houston, Texas (May 5, 2015) – Rock and Roll Hall of Famer, Billy Gibbons of ZZ Top, calls it “the best damn tequila I have ever tasted.” Now you can have a shot at making Pura Vida Tequila available to the masses by helping fund an Indiegogo crowdfunding campaign that kicks off on Cinco de Mayo!
The goal of the campaign, which runs May 5 through June 10, is to raise at least $250,000 to capitalize Pura Vida’s newly acquired distillery, expand operations, and distribute to even more locations across the U.S. and worldwide. Since its launch in 2011, Pura Vida has captured numerous spirit competition awards and the loyalty of connoisseurs as an ultra-premium, triple-distilled tequila made exclusively from 100% Blue Weber agave harvested from the highlands of Jalisco, Mexico.
“Our goal is to bring our Pura Vida line of products nationwide, and in order to do that, it’s time to acquire our own distillery. With an amazing line of perks, including many from our celebrity friends, our supporters will share in our dream to increase production to meet our demand, introduce new flavors, and help us build this vision literally one brick at a time,” said Stewart Skloss, CEO of Pura Vida Tequila Company.
Contributors to the Pura Vida Indiegogo campaign can earn unique perks, prizes and even cash for referring friends through their social media channels, and all supporters will be immortalized forever with their name inscribed onto a brick in the barrel room. Different perk levels include a chance to win entry for you and a few dozen of your friends at one of Pura Vida’s 2016 Cinco De Mayo Fiestas of your choice with 25 cities to choose from, a shot at backstage access to a ZZ Top or Godsmack concert, autographed Pura Vida product, branded merchandise and even autographed guitars. For a complete list of funding levels and perks, and to participate in the Pura Vida Indiegogo campaign, please visit http://igg.me/at/puravidatequila.
In March 2015, four years after creating its award-winning flavor profiles at a nearby distillery, the Pura Vida Tequila Company set into motion the acquisition of the new, state-of-the-art distillery in Jalisco, Mexico. Ownership of the 54,000-sq. ft. facility, located on more than eight acres of land on beautiful Lake Chapala, will ensure the integrity of the company’s high-quality standards and fulfill increasing global demand for Pura Vida’s award-winning tequilas and other fine beverages.
Pura Vida represents the fulfillment of a quest by Stewart Skloss, a self proclaimed “Mexican by consumption” to create the ultimate tequila, “El Primero Uno.” He partnered with longtime friend and tequila aficionado Billy Gibbons of ZZ Top, since joined by other celebrity supporters and fans, in bringing Pura Vida to market in 2011.
The Pura Vida Tequila Company produces Silver, Reposado, Añejo and Extra Añejo tequilas, along with NARANJA (The Original Orange Liqueur), Don Pancho Coffee Liqueur, Pura Vida El Guapo’s Bloody Mary Maria Mix, Pura Vida El Guapo’s Handmade Sangrita, and Pura Vida Agave Nectar.
To the Pure Life. To the Good Life. Pura Vida.