Nielsen is launching a quarterly Beverage Alcohol Omnibus program in the first quarter of 2015 designed to provide companies the opportunity to hear the “voice of the consumer” in a quick, easy, and cost effective manner.
Companies can choose from a variety of pre-prepared question or submit their own to a nationally representative panel of approximately 2,000 aged 21+ consumers. Danny Brager, Nielsen’s SVP – Beverage Alcohol, notes that “often smaller beverage companies don’t have the insights resources to compete against the bigger industry players. Nielsen’s dedicated Beverage Alcohol Omnibus is open to anyone who wants to get quick reads on consumer sentiment. It will help make consumer and shopper insights more readily accessible for any sized company, and with speed that will allow you to drive timely outcomes in the marketplace.”
For more details please contact Brian Lechner – VP Group Client Director – brian.lechner@nielsen.com
