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Influential Wine Buyer Doug Bell of Whole Foods Market Headlines 24th Annual Dollars & $ense Seminar & Tradeshow on January 15, 2015


sonoma-winegrowersRegister today to join the Sonoma County Winegrape Commission for its 24th Annual Dollars & $ense Seminar and Tradeshow on Thursday, January 15, 2015 from 7:30am – 1:30pm at the Wells Fargo Center for the Arts located at 50 Mark West Springs Road, Santa Rosa 95403.

This is a pivotal moment for Sonoma County’s grape growers, from gaining recognition around the world for their bold commitment to sustainability to building successful marketing partnerships and initiatives that have expanded the awareness of Sonoma County as the premier wine region.  With all this positive momentum expected to continue in 2015, Dollars & $ense is gearing up to be the best one yet.

This year’s theme is  “Sustaining Our Legacy” that includes an informative agenda centered on the Commission’s commitment to maintaining Sonoma County grape grower’s legacy of preserving their land for future generations and updates on their 2015 marketing partnerships and initiatives. The program includes:

  • Keynote Address By Influential Wine Buyer  – Doug Bell, Global Beverage Buyer for Whole Foods Market, will share the vision of that company’s sustainability efforts and how Sonoma County grape growers and vintners can play an important role in educating consumers about sustainably grown and produced wine.
  • The Road Ahead for Sonoma County Winegrowers  – SCW President Karissa Kruse will unveil the organization’s long term vision to preserve agriculture in Sonoma County and their 2015 marketing priorities, including partnerships, consumer and wine trade promotions, and community relations efforts.
  • The Intersection of Sports & Wine –  Neill Duffy, Sustainability Advisor to the Super Bowl 50 Host Committee, will discuss how Sonoma County’s sponsorship of this major event will help bring sustainable wines to the forefront of sports fans across the globe.
  • State of the Grape Marketplace – Glenn Proctor of Ciatti Company will provide an insightful look into the current state of the grape and bulk wine market and what lies ahead.

The Seminar attracts the largest number of Sonoma County grape growers, as well as vintners, wine industry professionals and tradeshow vendors who gather to discuss the industry’s most important issues and trends. The Seminar also features one of the longest-running tradeshows in the North Bay.

Register online at  www.sonomawinegrape.org/15das. Deadline is January 10, 2015. For questions please call Karen at 707-522-5862 or [email protected].

Businesses interested in participating in the tradeshow should contact Andriana at 707-522-5867 or [email protected]. Vendor registration cut-off is Monday, January 5, 2015.

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