EUGENE, OR – King Estate Winery, the iconic Willamette Valley based Pinot Noir and Pinot Gris producer, announces today the plan to separate their wildly popular Acrobat Wines into a new division of the company. “Acrobat has earned its own division and dedicated leadership,” says Ed King III, CEO.
The plans for separation, which will include the brands’ own winery and licensing, new director of winemaking and a designated sales team, results from the explosive growth following Acrobat’s launch in 2009.
CEO Ed King III, says, “This is a natural evolution for the Acrobat brand and for the King Estate family. In order to continue the rapid growth and plan for an expansive future, Acrobat will receive the physical space and distinctive leadership that it requires to continue to be a category leader. We are very excited about this development.”
About King Estate: King Estate, celebrating 24 years of Oregon winemaking in 2014, is located southwest of Eugene, Oregon, at the southern tip of the Willamette Valley. Founded in 1991 by the King family, King Estate is committed to producing wines of exceptional quality using organic & sustainable farming methods, meticulous fruit selection, and impeccable winemaking practices. King Estate focuses on producing world-class Pinot Gris and Pinot Noirs. To this day, King Estate is owned and operated by the King Family.