Dundee initiates brand overhaul to embrace and promote wine-based tourism in the city and adjacent Dundee Hills and unveils new welcome sign this Tuesday
DUNDEE, Ore. – Led by members of an appointed Tourism Committee, the City of Dundee has a new logo, web site, outdoor signage, social media, printed maps and more. These products of Dundee’s new brand are dedicated to promoting tourism in a city often described as the economic epicenter of Oregon’s wine industry.
The City’s new welcome sign will be unveiled at 10:30 a.m. on Tuesday, Nov. 5th.
“Dundee’s new branding has been a multiyear effort to establish a uniquely identifiable brand,” explained Mayor Ted Crawford, “a brand that clearly differentiates Dundee from other cities not only in Oregon’s wine region but in wine regions throughout the country.”
The web site, TravelDundeeOregon.com, shows off the modern feel of this laidback wine mecca with categories that welcome visitors to discover what wineries, restaurants, shopping, lodging and recreation opportunities await their travels. The site features upcoming events, special deals, the latest news and customizable or predesigned maps, handy for planning a visit from out of state, or a nearby city.
The new welcome sign, created by Bu-Kai Design + Metalwork, will be positioned near 1st Street and 99W.
Stay tuned for more visible signs of Dundee’s branding effort. The new logo will appear on street banners, brochures and a second welcome sign to be located at the south entrance to Dundee.
“I am extremely satisfied with the logo design, new Travel Dundee Oregon website and the welcome sign,” Crawford added, “all three of these branding efforts were the result of a collaboration between Dundee’s Tourism Committee and consultants Ashley Lippard of Lippard Design and Krista McCallum of 237 Marketing + Web.”