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Revitalizing Wine Sales in the Three-Tier System
March 6 @ 10:00 am – 11:30 am PST
As the wine market navigates shifting consumer behaviors, inflationary pressures, and evolving generational preferences, industry experts will present new data highlighting pockets of growth and offer actionable recommendations to help retailers, distributors, and suppliers strengthen performance.
The webinar features two leading authorities in wine market research and commercial intelligence:
- Zachary Poelma, SVP Commercial Intelligence Senior, Southern Glazer’s Wine & Spirits
- Christian Miller, Research Director, Wine Market Council
Together, they will present current market data, identify emerging opportunities, and provide practical strategies designed to enhance wine sales across price segments—from entry-level offerings to luxury brands.
Key Topics Include:
- Why velocity—not distribution—is the primary challenge facing wine today
- Signs of recovery, including increased engagement from Gen Z consumers
- The impact of inflation and value perception on on-premise wine purchasing
- How simplifying menus and retail shelves can increase consumer confidence and trial
- The critical role of waitstaff recommendations and suggestive selling
- The importance of shifting from transactional to extended enterprise distributor–supplier relationships
- Proven methods tailored to different price points, supporting producers from entry-level to luxury wines
Webinar Agenda:
10:00 – 10:05 AM – Welcome & Introduction – Liz Thach
10:05 – 10:30 AM – Uncorking the Wine Opportunity – Zackary Poelma, SGWS
10:30 – 10:40 AM – Q&A
10:40 – 10:55 AM – Solutions to Increase Wine Sales in Off/On-Premise Environments – Christian Miller, WMC
10:55 – 11:00 AM – Q&A and Conclusion
For more information about the study or webinar, contact the Wine Market Council at admin@winemarketcouncil.com.
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