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Afternoon Brief, October 22

The Wine Group Announces Acquisition of 7 Deadly Brand: The Wine Group announced today that it has purchased the 7 Deadly brand, the #1 Zinfandel brand in the U.S., from Michael David Winery. First released in 2002, 7 Deadlys lead SKU, 7 Deadly Zins, has been the #1 Zinfandel in America since 2015...

Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC...

It comes back to understanding who the customer is, what they want and building a relationship around that in order to maximize sales.

Navigating the Changing Landscape of Wine Publicity

Good wine writers look for what appeals to their audience. Who is their reader and are they strictly looking for an examination of wine quality - or lack thereof - or are they seeking lifestyle pieces where the quirky winemaker and extravagant vintner steal the show? The wine is simply a player in the story.

Local Experts Weigh in on the State of the North Coast...

What’s been happening in the North Coast wine industry? Specifically developed for wineries in Sonoma, Napa, Lake, and Mendocino Counties, this conference session will delve into topics for small, direct-to-consumer wineries as well as bigger players with national distribution.

Oxygen Transfer Rates: Small Amounts Can Mean Big Differences to Wine...

Gone are the days when screw caps and synthetic cork wine closures automatically translated to inferior wine. Most industry professionals today agree that technological advances in how wine is sealed have not only protected the contents as well as natural cork, but also created more options for winemakers seeking innovative ways to continually improve their craft.

Raising a Wine Brand into the Highest Tiers of Luxury

Eric Guerra is a man who understands that luxury brands must be marketed as such and has built his career in the wine industry by being one of the best at doing just that. When done right, the brand value becomes a constant, a given. There is little discussion of price; the wine is simply worth price you pay to buy it.

Making the Most of Dwindling Customer Engagement Opportunities

The biggest difference between tasting rooms and wine clubs that perform beyond expectation and those that don’t, is an organizational commitment to employee training, according to the 2017 VinQuest direct to consumer benchmark report.

Afternoon Brief, September 7

Why the Tasting Room Is Dead: Californias traditional tasting rooms are pivoting to more maker spaces, nature immersions and places for all-day casual hangs ...

Your Wine Brand Could Be Lost in One Single Trademark Infringement

The landscape of the alcoholic beverage industry in the new millennium looks dramatically different than the drinks business of the 20th century. There has been a staggering increase in the number of new private label wine brands for retailers and restaurants, while foreign producers have moved into the U.S. market with new brands at a rate never before seen.

Package Redesign Flipped Double Digit Decline to Growth

To say Cline Cellars Marketing Director Christine Lilienthal is thrilled about the new label design and packaging for the winery’s core Lodi Zinfandel would be an understatement. Her collaboration with Affinity Creative Group in repackaging this nationally distributed wine has meant a complete overhaul of the perception of this wine in the marketplace – and the sales numbers show it.

Expanded 2018 WIN Expo Conference Stacked with Wine Business Experts

The 7th annual North Coast Wine Industry Expo (WIN Expo), the second largest wine industry trade show in North America, has bolstered the conference portion of its program this year to address the increasing complexity of issues facing the wine industry.

7th Annual WIN Expo Attendee Registration Opens

Educational component expands along with buying opportunities Healdsburg, CA, August 22nd, 2018 – Wine Industry Network opened registration for the 7th Annual WIN Expo, North...

Afternoon Brief, August 10, 2018

Napa Keeps a Wary Eye on Monster Fire: Growers keep their fingers crossed as fire devastates vast tracts of northern California ...

Exhibitor Booths Sold Out for 7th Annual WIN Expo

Waiting list available for companies still hoping to participate in successful annual event Healdsburg, CA, August 8, 2018 – The Wine Industry Network announced today...

Wine & Weed Session at the WIN Expo Garners Attention

With a panel of local experts converged, the audience had an immediate reminder that the preferred industry term is “cannabis” from moderator Heather Irwin, the Press Democrat’s dining editor and author of the Emerald Report.