expert-editorial
The #1 Wine of the Year
Today my friends, the Wine Spectator, the industry leader in wine reporting, announced the #1 wine of the year. This was a long drawn out process that started with #10 and slowly crawled to #1, and now...
expert-editorial
And the best wine retailer in America is?
In my travels and lectures I am often asked, and by often I mean many times a day, who I feel the best retailer in US is, and should distributor X and supplier Y sell their wines/ spirits/crafts there? I...
expert-editorial
Holiday Blues; go to market strategy
I am a consultant. I travel all over America and Europe helping business in the three-tier system. I work with wineries, wholesalers, brands, brewers, importers, and retailers. I have worked with the biggest...
WIN-Advisor-Afternoon_Brief
Afternoon Brief, September 15
New technology tested as first wine grapes arrive: A new grape sorting system with the brains of a computer is giving Columbia Crest red winemaker Laura Sorge more control over the grapes that make it...
expert-editorial
Winning Big by Thinking Small
I look at the three tier system as one that is ripe with opportunity for emerging brands, brokers, and all those that make and produce the goods we like to sell. The issue with the 3 tier is that it is...
Brian Rosen Quote
How do we get the retailer to buy and sell our wines?
– Brian D Rosen. I have been on the road for most of the summer; Napa, NYC, Colorado, Europe, and the budding metropolis of St. Louis, MO.  All of it has been work related, and all of it has been...
expert-editorial
Three mistakes every small winery makes when dealing with retailers, and how to correct them for more sales into the channel
As an alcohol beverage consumer I drink all types of libations. I love the gins, especially the handcrafted ones. Micro beers are so hot now that if you wait one week a new one will appear on your retailer’s...
Brian Rosen
Direct to Consumer Sales Fails to Lift the Wine Industry
– Brian D Rosen My team and I just returned from a few days in Napa, CA. For those not in the business Napa is glamorous and sexy and romantic. For those of us that are in the business this can be...
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