3 Tier Talk
6 Ways Not to Get Dropped by Your Distributor Partner
Last week I was in Maui with clients. Today I am in Minneapolis St. Paul with clients. Two very different cities for sure on all fronts. Different weather, different people, and different topography....
3 Tier Talk
The Weed and Booze Battle
Weed through distributors is likely just a smoke screen! As the battle over marijuana heats up in various legislative bodies there are a lot of articles written about how weed will just be another...
3 Tier Talk
The Half Way Point of 2017
From where I sit I am 30,000 feet up in the air coming back from a supplier meeting in California and musing about my week. Some key takeaways from this week where I was in Chicago (Big 5 distributor...
3 Tier Talk
The Three Tier System Can Hurt You
I am in NYC this week for the USA Trade Tasting. If you have not been in New York City in May, I highly recommend it. One day it can be sunny and 90 degrees and the next it can be 55 and cloudy. This week...
3 Tier Talk
How to Get Off in the Best Possible Way
I am sure that many of you clicked this link for all the wrong reasons. The title is meant to evoke the ease of click baiting – you should mirror the ease to move your products off an retailer’s...
3 Tier Talk
Small Brands Need a Better Fit in the Market
In my role as National Spokesperson for Liberation Distribution I have been making the rounds at industry meetings and events for the last few months. I sit at the podium, microphone, or stage and...
3 Tier Talk
The Adult Beverage Version of the Berlin Wall Has Fallen
From 1961 to 1989 the Berlin Wall cut off and divided West Berlin from East Berlin. In November of 1989 it came down and reunited a city, a county, and perhaps Europe. Why it was there and what it stood...
3 Tier Talk
I Went to the Gym and Forgot My Shorts at Home
Pretty weird headline for a business article, I know! Weird but true, absolutely true! I like to go to the gym when I am back in my home town of Chicago. I am relegated to hotel gyms and cross fit drop...
3 Tier Talk
Placing Your Brands with Big Distribution Is Like Dating a Supermodel
This article is penned at 30,000 feet traveling home from a weekend in Las Vegas. Two things about Vegas that are always interesting facts is that in Vegas, the house always wins—always, and second, Vegas...
3 Tier Talk
Brands and Distribution for the 99%
I am feeling pretty good about myself lately. My articles are getting a lot of comments, “likes” and feedback. In this Snapchat world, this is how we measure happiness. Now I am not in search of the spotlight...
3 Tier Talk
What Happened to the Old Days in the Wine and Spirit Game!
I left the retail wine and spirits game many years ago. After being an operator for 20+ years at Sam’s of Chicago, we decided as a family, we did not want to die behind the counter. A fate that many...
3 Tier Talk
All Tiers Need to Listen Up!
Every Wednesday in the local papers, usually in the Good Eating section or the Food section are an assortment of wine/beer/liquor ads. Sometimes they are really pretty and well designed. Sometimes they...
3 Tier Talk
Change Is in the Wine from the Wine and Spirit Daily Summit
There was an overarching sense of “tiger by the tail” mentality about millennials, RTD drinks, craft everything, and distributor consolidation. There were some musings about DTC shipping, Amazon, the next...
3 Tier Talk
The Myth of the Producer Ride Along
It is a right of passage in the adult beverage business. A producer comes to a market and rides around with the sales team or market manager and visits accounts. As old as the three-tier system is this...
3 Tier Talk
It Is All in the Wrapping!
I was fortunate enough to have been asked to judge packaging for brands at Tastings.com/ Beverage Testing Institute last week. What a wonderful experience to be able to see so many aspiring brands submit...
Expert Editorial
3 Adult Beverage Trends to Expect in 2017
I am not a betting man. In fact, when I do bet, I usually lose. I am horrific in betting sports, elections, random things, and I am equally bad at Rock, Paper, and Scissors that is essentially a bet on...
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