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📺From Intimidation to Invitation—Whiny Wines' Jess Druey and Gallo CMO Stephanie Gallo on How to Win Gen Z
In 2020, a 22-year-old with a first date that night stood in a grocery store wine aisle and realized she had no idea where to start. She didn’t grow up in a wine family, didn’t know what a varietal was,...
Wine Industry Bold Predictions: Mid-Year Outlook 2026
What Matters Most Over the Next 12 to 18 Months — And Who's Already Acting On It?
What will matter most to the wine industry over the next 12 to 18 months? That’s the question this special mid-year edition of Bold Predictions puts to four people who spend their working lives measuring...
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Sonoma State Study Finds Cultural Values Shape Winery Tasting Room Expectations Worldwide
Research offers first evidence-based framework to help wineries serve a more global visitor base ROHNERT PARK, CA (May 22, 2026) — California winery tasting rooms are welcoming increasingly diverse international...
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Wine Business Institute Update: Taking Cues from Related Industries Can Lead to Growth (OpEd)
The pathway is clear. Wine has to change what no longer works. By Damien Wilson I recently had the pleasure of being invited to attend Santa Rosa Junior College‘s inaugural Sonoma County Agriculture...
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Graduate Business Education for the Wine Industry
The Wine Business Institute at Sonoma State University is the global leader in wine business education and research. At WIN Expo, we are showcasing our AACSB-accredited Wine MBA programs designed specifically...
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Afternoon Brief: January 9
A Running List of Los Angeles Restaurants Impacted by the 2025 Palisades and Eaton Wildfires: On January 7, amid life-threatening, high-speed winds across Los Angeles, multiple wildfires broke out, including...
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Sonoma State University’s Wine Business Institute Announces the Launch of a Report on the Wine Industry Today
ROHNERT PARK, CA. (December 6, 2023) – Sonoma State University’s (SSU) Wine Business Institute (WBI) announces the launch of A Report on the Wine Industry Today, offering a fresh...
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Wine Business Institute’s Board President, Ron Rubin Awarded Honorary Doctorate by Sonoma State University
ROHNERT PARK, CA. (June 21, 2022) –  Selected by the Board of Trustees of the California State University Ron Rubin, an industry beverage authority received an honorary degree of Doctorate of Humane...
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Vinventions USA Makes Gift to Sonoma State University’s Wine Industry Scholars Program
Sonoma, California – Vinventions USA – a North Carolina-based privately-owned industrial management company, and parent company of Vinventions USA, LLC—announced Thursday, December 10th,...
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9.6 Billion Loss to CA Economy from Wine Industry Decline
New Report from Sonoma State University Shows $9.6 Billion Loss to CA Economy from Wine Industry Decline  Rohnert Park, CALIFORNIA – The Wine Business Institute at Sonoma State University has issued...
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Afternoon Brief, February 21
As Low-End Wine Prices Fall, Premium Varieties Likely Won't Budge: If you're a connoisseur of fine wine, don't expect to get the same price breaks that are starting to appear among cheaper varieties.....
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Francis Ford Coppola Winery Establishes Scholarship for Employees Pursuing Education at Sonoma State University
First Coppola Winery scholars start their higher education journeys in 2019 Sonoma County, CA (October 22, 2019) – The award-winning Francis Ford Coppola Winery is now offering full-tuition scholarships...
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Consumer Intelligence Overarching Theme of Interest at Wine Business Institute Research Summit
Rabo AgriFinance Announced $10,000 Wine Business Scholarship Fund Sonoma County, CA – Wine business leaders at the sold-out Wine Business Institute Research Summit held Wednesday, July 10, 2019, at Sonoma...
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Afternoon Brief, July 11
Wine Industry Needs Improvement on Emergency Preparedness: The wine industry received a C+ grade on preparedness for catastrophic events, such as wildfires and earthquakes, that could potentially cripple...
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Joint Legislative Wine Committee to meet at Sonoma State June 28
ROHNERT PARK – Sonoma State University will host a joint hearing of the California Assembly and Senate Select Committees on the wine industry on Friday, June 28 at the Wine Spectator Learning Center. The...
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Afternoon Brief, June 17
Wine Consumption Probably Won't Return to "Normal": We work in the most interesting and wonderful industry on earth. Two things I love about the industry are the infinite palate of interesting souls and...
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