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The Next Varietal Trend—Analysts Weigh In

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In the 1980s and 90s, the next big thing in wine was White Zinfandel. In the 2010s, it was sweet red blends. So, what’s...
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How to Boost Wine Club Membership

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An increase in wine club convenience equates to an increase in wine club members and membership retention. —Zach Kamphuis, general manager, Commerce7 Why should a consumer...

Smaller Producers Need Independent Retailers—Now More Than Ever

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Distributors, brokers, and buyers discuss the importance of connecting with niche-focused wine shops —Jeff Siegel “You’re the only one who can tell your story,” says a...

QR Codes and NFC Chips—The Future of Wine Marketing

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“They say the death of the QR code was announced prematurely,” speaker Ed Rice, executive director of Affinity Creative told those attending Wine Industry...
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