Tag: sales & marketing
11th Annual North Coast Wine Industry Expo
Wine Industry Network has opened registration for the 11th annual North Coast Wine Industry Trade Show & Conference (WIN Expo), scheduled to take place...
WIN Expo 2022: Technology, Sustainability and Leadership in the Seminar Sessions
This year’s seminar tracks challenge accepted norms with new communication methods and unexpected product presentations. Plus, using technology to enhance sustainability is just good...
The Next Varietal Trend—Analysts Weigh In
In the 1980s and 90s, the next big thing in wine was White Zinfandel. In the 2010s, it was sweet red blends. So, what’s...
How to Boost Wine Club Membership
An increase in wine club convenience equates to an increase in wine club members and membership retention.
—Zach Kamphuis, general manager, Commerce7
Why should a consumer...
Smaller Producers Need Independent Retailers—Now More Than Ever
Distributors, brokers, and buyers discuss the importance of connecting with niche-focused wine shops
—Jeff Siegel
“You’re the only one who can tell your story,” says a...
QR Codes and NFC Chips—The Future of Wine Marketing
“They say the death of the QR code was announced prematurely,” speaker Ed Rice, executive director of Affinity Creative told those attending Wine Industry...
