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Op Ed: What Do Wine Consumers Really Want?

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They want what they want. —Randy Caparoso What do wine lovers want? On one hand, every other day there seems to be a new "natural wine bar"...

Successfully Sell Wine No One Wants or Knows About

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Wine Industry Advisor connected with regional heads, brands, and marketing masterminds who discuss how to revive a sagging reputation, or create one from whole...

Wine Label Color Drives Sales and Communicates Brand Values

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Wine consumers do judge a wine by its label—whether they mean to or not.  —Kathleen Willcox The decision to buy one product over another often seems...

The Next Varietal Trend—Analysts Weigh In

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In the 1980s and 90s, the next big thing in wine was White Zinfandel. In the 2010s, it was sweet red blends. So, what’s...

Wineries Success in the Face of Mass Consolidations, Shutdowns

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The number of wine products continues to increase, distributors continue to decrease. What now? —Kathleen Willcox In 2020, the global wine market was valued at around...

Leveraging QR Codes to Increase Wine Sales

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Just a few years ago, QR codes were the anchovies of the wine label. A very specific product that consumers would either automatically gravitate...

These Wine Professionals Started Virtual Businesses During the Pandemic—Here’s What They’ve...

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How three entrepreneurs launched digital services and plan to sustain them in a post-pandemic world. —Chasity Cooper Pre-pandemic, wine enthusiasts of all levels would travel the...

‘Tis the Season: Wineries That Give Back With Every Bottle Purchase

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Doing good can translate into doing well. Consumers want to give back, and brands that empower them to do just that, while simultaneously acquiring...

Turning Holiday Gift Memberships into Loyal Club Members

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How to gather and leverage consumer data during the wine gift-giving season. —Chris Towt, co-founder and chief executive officer of VineSpring Club memberships are an...

As Restaurants Reopen, Sommeliers Re-Envision Wine Lists

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What producers need to know to get their wines into the hospitality sector. —Melanie Young Restaurants closed throughout much of 2020 when the novel coronavirus caused...

Experts Answer—How Can the Wine Industry Engage ‘Digital Natives?’

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This Expert Q & A features Rosa Noble, hospitality and DTC Manager for Judd's Hill Winery & MicroCrush, and Jennie Gilbert, founder of Red...
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