They want what they want.
—Randy Caparoso
What do wine lovers want?
On one hand, every other day there seems to be a new “natural wine bar” popping up in cities big and small. On the other...
Wine Industry Advisor connected with regional heads, brands, and marketing masterminds who discuss how to revive a sagging reputation, or create one from whole cloth.
—Kathleen Willcox
The U.S. has been...
Wine consumers do judge a wine by its label—whether they mean to or not.
—Kathleen Willcox
The decision to buy one product over another often seems mysterious—whether analyzing broad purchasing data...
In the 1980s and 90s, the next big thing in wine was White Zinfandel. In the 2010s, it was sweet red blends. So, what’s the next varietal-driven wine that will delight consumers and propel industry growth?
—Jeff...
The number of wine products continues to increase, distributors continue to decrease. What now?
—Kathleen Willcox
In 2020, the global wine market was valued at around $417.9 billion, with an expanded compound...
Just a few years ago, QR codes were the anchovies of the wine label. A very specific product that consumers would either automatically gravitate toward, or spurn completely.
But the pandemic changed that....
How three entrepreneurs launched digital services and plan to sustain them in a post-pandemic world.
—Chasity Cooper
Pre-pandemic, wine enthusiasts of all levels would travel the world to visit exotic...
Doing good can translate into doing well. Consumers want to give back, and brands that empower them to do just that, while simultaneously acquiring a product they want to buy anyway, can engender loyalty...
How to gather and leverage consumer data during the wine gift-giving season.
—Chris Towt, co-founder and chief executive officer of VineSpring
Club memberships are an exciting gift to give and receive...
What producers need to know to get their wines into the hospitality sector.
—Melanie Young
Restaurants closed throughout much of 2020 when the novel coronavirus caused a series of lockdowns. To cover the...
