Tag: sales and marketing
Op Ed: What Do Wine Consumers Really Want?
They want what they want.
—Randy Caparoso
What do wine lovers want?
On one hand, every other day there seems to be a new "natural wine bar"...
Successfully Sell Wine No One Wants or Knows About
Wine Industry Advisor connected with regional heads, brands, and marketing masterminds who discuss how to revive a sagging reputation, or create one from whole...
Wine Label Color Drives Sales and Communicates Brand Values
Wine consumers do judge a wine by its label—whether they mean to or not.
—Kathleen Willcox
The decision to buy one product over another often seems...
The Next Varietal Trend—Analysts Weigh In
In the 1980s and 90s, the next big thing in wine was White Zinfandel. In the 2010s, it was sweet red blends. So, what’s...
Wineries Success in the Face of Mass Consolidations, Shutdowns
The number of wine products continues to increase, distributors continue to decrease. What now?
—Kathleen Willcox
In 2020, the global wine market was valued at around...
Leveraging QR Codes to Increase Wine Sales
Just a few years ago, QR codes were the anchovies of the wine label. A very specific product that consumers would either automatically gravitate...
These Wine Professionals Started Virtual Businesses During the Pandemic—Here’s What They’ve...
How three entrepreneurs launched digital services and plan to sustain them in a post-pandemic world.
—Chasity Cooper
Pre-pandemic, wine enthusiasts of all levels would travel the...
‘Tis the Season: Wineries That Give Back With Every Bottle Purchase
Doing good can translate into doing well. Consumers want to give back, and brands that empower them to do just that, while simultaneously acquiring...
Turning Holiday Gift Memberships into Loyal Club Members
How to gather and leverage consumer data during the wine gift-giving season.
—Chris Towt, co-founder and chief executive officer of VineSpring
Club memberships are an...
As Restaurants Reopen, Sommeliers Re-Envision Wine Lists
What producers need to know to get their wines into the hospitality sector.
—Melanie Young
Restaurants closed throughout much of 2020 when the novel coronavirus caused...
Experts Answer—How Can the Wine Industry Engage ‘Digital Natives?’
This Expert Q & A features Rosa Noble, hospitality and DTC Manager for Judd's Hill Winery & MicroCrush, and Jennie Gilbert, founder of Red...
