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In the Mix: Promoting Your Wine as a Cocktail Ingredient

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Is positioning your wine as a mixed drink ingredient a smart way to sell more bottles? By Robin Shreeves   A September report from Terrain confirms that...

Growing Success of Grüner in U.S. East Coast Wine Regions

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Grüner Veltliner, Austria’s signature white grape, accounts for one third of the country’s vines. It thrives elsewhere around the world: the Czech Republic, Hungary—and...

Wine Industry Advisor’s Top Articles of 2021

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In 2021, Wine Industry Advisor increased its focus on creating original editorial content. We've enhanced our list of contributors to include some of the...

Wine Competitions—Worth It?

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Winemakers weigh the pros, cons, and relevancy of wine competitions in the modern market.  —Robin Shreeves A tasting room lined with award-winning bottles, glittering with bronze,...

As East Coast Wine Industry Grows, So Too Wine Education Programs

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New community college programs provide practical training in skills required by local wine industry. —Robin Shreeves The East Coast wine industry is growing—and finding itself increasingly...

‘The Best Red Grape I’ve Ever Grown’—East Coast Winemakers’ Success with...

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An Italian grape-growing experiment shows potential for quality grape and wine production along the US East Coast. —Robin Shreeves The US’s first commercial wines of the...
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Afternoon Brief, August 27th

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Afternoon Brief: By the end of 2021, 72.9 percent of online purchases will be made on mobile devices. Wineries already using scannable technology on their bottles, shelf talkers, or neckers are ahead in dollars, data, and consumer reach. | WIA Exclusive by Robin Shreeves...

QR Codes and NFC Chips—The Future of Wine Marketing

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“They say the death of the QR code was announced prematurely,” speaker Ed Rice, executive director of Affinity Creative told those attending Wine Industry...

Mid-Atlantic Winegrowers Battle Spotted Lanternfly Infestation

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It's an ongoing issue with ongoing research. Here are the latest findings.  Making their way through the mid-Atlantic states and beyond, Spotted Lanternflies (SLF) damage...