Wilson Creek Mule
In the Mix: Promoting Your Wine as a Cocktail Ingredient
Is positioning your wine as a mixed drink ingredient a smart way to sell more bottles? By Robin Shreeves   A September report from Terrain confirms that the U.S. wine market has seen little growth...
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Growing Success of Grüner in U.S. East Coast Wine Regions
Grüner Veltliner, Austria’s signature white grape, accounts for one third of the country’s vines. It thrives elsewhere around the world: the Czech Republic, Hungary—and increasingly in U.S. vineyards along...
Happy New Year / Kelly Sikkema for Unsplash
Wine Industry Advisor's Top Articles of 2021
In 2021, Wine Industry Advisor increased its focus on creating original editorial content. We’ve enhanced our list of contributors to include some of the industry’s best wine writing talent,...
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Wine Competitions—Worth It?
Winemakers weigh the pros, cons, and relevancy of wine competitions in the modern market.  —Robin Shreeves A tasting room lined with award-winning bottles, glittering with bronze, silver, and gold...
First harvest at Camden County College in Blackwood, NJ / Camden Community College
As East Coast Wine Industry Grows, So Too Wine Education Programs
New community college programs provide practical training in skills required by local wine industry. —Robin Shreeves The East Coast wine industry is growing—and finding itself increasingly in need of educated...
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'The Best Red Grape I've Ever Grown'—East Coast Winemakers' Success with New Cross San Marco
An Italian grape-growing experiment shows potential for quality grape and wine production along the US East Coast. —Robin Shreeves The US’s first commercial wines of the Italian grape, San Marco, are officially...
AB Hero Wine Keyboard
Afternoon Brief, August 27th
Afternoon Brief: By the end of 2021, 72.9 percent of online purchases will be made on mobile devices. Wineries already using scannable technology on their bottles, shelf talkers, or neckers are ahead in...
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QR Codes and NFC Chips—The Future of Wine Marketing
“They say the death of the QR code was announced prematurely,” speaker Ed Rice, executive director of Affinity Creative told those attending Wine Industry Network’s packXplore. The conference, held on...
Spotted Lanterflies attack vines at Vyncrest Vineyard & Winery / Photo Credit: Robin Shreeves
Mid-Atlantic Winegrowers Battle Spotted Lanternfly Infestation
It’s an ongoing issue with ongoing research. Here are the latest findings.  Making their way through the mid-Atlantic states and beyond, Spotted Lanternflies (SLF) damage about 70 varieties...