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WineAmerica: The Value of Associations

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Associations bring people together, create consensus, communicate with key constituencies, improve the business climate and grow the industry. By Jim Trezise A Finger Lakes winery owner...

Want to Fuel Your Winery’s Future Growth? Engage Women and Younger...

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By Andrea Smalling and Cathy Huyghe This year, WineDirect and Enolytics partnered to create their ground-breaking 2021 DTC Impact Report, pairing WineDirect’s robust consumer behavior...

Out of This World: Wine Aged in Space and Underwater Teaches...

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Winemaking sometimes feels like an Olympic sport. It’s a practice so honed and perfected by training, technology and centuries of experience, the difference between...

Scientists Develop Organic Cure for Pierce’s Disease

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Testing continues, but new treatment meets approval of U.S. EPA and several state regulators. —Jeff Siegel Walk around certain vineyards, whether the well-renowned regions of California...

Napa Storytelling: Why So Serious? A Research Study

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We all love a good story, and the wine business has long recognized the need of good stories to sell wine. Stories differentiate wineries in the stories plot, persona, and person.

Oak Research Continues to Yield New Precision Oenology Tools

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The phenolic and aromatic compounds affecting wine profiles make up only 5-10% of untoasted oak, and those compounds can vary widely not just between...

Wine Market Council Accepting Applications for New $10,000 Research Grant to...

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2015 research grant winner, Texas Tech University PhD Candidate Nicholas Johnston, will present findings on Millennials at the upcoming Wine Market Council Consumer Research...
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