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Building Bridges: WMC Targets New Audiences for National Survey
A new study targeted more than 1,500 consumers between ages 21 and 39, and included both wine and non-wine drinkers. By Jeff Siegel Could the future of the wine business rest with millennials as they...
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Expert Editorial: The Growing Demand for Premium, Artisanal Wines Among Gen Z Consumers
Artisanal wines resonate with Gen Z’s appreciation for craftsmanship and authenticity.  By Stephanie Franklin Recently, wineries have noticed a significant shift in younger wine consumers, particularly...
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OpEd: Do Not Talk About What Younger Consumers Think About Wine Unless You're Under 30
Want to learn about younger wine consumers? Watch and listen. By Randy Caparoso (with Anna Delgado)   “When was the last time a wine writer sat down to have a glass with a young person?” Anna...
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Expert Editorial: Adapting Incentives for a New Wine Generation
The landscape of wine consumption is undergoing a dramatic transformation. By Nathan Westfall   The world of wine has long been associated with tradition, craftsmanship and a certain degree of exclusivity....
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Afternoon Brief, December 6
California North Coast Wine Grape Growers Should Recognize Shift in Winery Demand, Broker Says: While the storm clouds of recession may be looming two to three years out for the overall U.S. economy, the...
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Afternoon Brief, November 13
Wine Industry Award Winners Announced - Winners of the 7th Annual Wine, Spirits and Beer Industry Awards have been announced by the North Bay Business Journal. The awards recognize individuals, as well...
Gen X vs Millenial Purchasing - Wine Access
Wine Industry Looks to Millennials for Growth, but Sales Data Shows Gen X Holds the Real, Immediate Potential
Online Retailer Wine Access Shares Data That Points to Gen X as Key Market Demographic San Francisco, August 28, 2019 – Wine Access, a leading online direct-to-consumer wine retailer, announced...
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Afternoon Brief, August 27
Wineries Share Their Point-of-Sale System Priorities and Experiences - Point-of-Sale systems in wineries seem to be a love-hate relationship many times the hate overcoming the love as the frustrations...
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Afternoon Brief, August 23
Millennials Maybe, but New Data Direct the Wine Industry to Gen X: It's doubtful anyone questions how much influence the Baby Boomer generation has had (still has) on the continued growth of the U.S. wine...
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Afternoon Brief, July 1
How Wine Became Part of the Trade War: In the escalating trade war that threatens the world economy, wine is a minor skirmish at most. But it has its own list of casualties -- especially vineyards in the...
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