Tag: Liz Thach

Wine Market Council seeks answers to perception and consumption challenges By Jeff Siegel   In 2024, the Wine Market Council, acknowledging the pressures currently facing the wine...

Market Research Not-For-Profit Continues its Dedication to Providing Insights into the Ever-Evolving U.S. Wine Consumer Landscape for Its Membership August 2nd - Napa Valley, California...

Wine Set for Regulatory Shake-Up - A federal agency reviewing the current regulations for selling drinks in the US? What could possibly go wrong...

By Carl Giavanti Dr. Liz Thach, MW, is a freelance wine writer, wine market expert, researcher, educator and consultant based in California’s Napa and Sonoma...

by Fiona Fang & Liz Thach, MW Chinese New Year is a joyous time of the year, and is also referred to as Lunar New...

Recently I was asked why a wine market segmentation I published last year showing the percentage of wine consumed by Millennials, Gen X, Gen Z and Boomers was not consistent with a more recent study...

This year organizers of the 3-day Oregon Wine Experience are hoping to break the $1 million mark as the auction weekend, just like many others across the country, is forced to go online due to COVID-19...

Solutions and Words of Wisdom from Black Female Vineyard Manager, Brenae Royal: When Blake Gray published his ground-breaking interview with four black wine sales professionals at E&J Gallo, and I read that they want more journalists to publish on the topic of racism, I immediately contacted several black people I knew in winemaking and viticulture...

The Future of Virtual Wine Tourism: In the past few months, many wineries have had to figure out how to schedule virtual tastings, but this is only one aspect of online wine tourism...

By Fiona Fang and Liz Thach One of the most fascinating aspects of wine, according to many wine aficionados, is that there is always something...

Taking the Direct Route to Wine: Direct to Consumer (DtC) sales are rapidly growing in the US as more states relax their rules, benefiting both producer and consumer alike. However, treasury departments nationwide also stand to benefit from the host of taxes, fees, licenses and permits that individual states can impose ...

by Liz Thach, MW Many global wine regions recognize the benefits of working collaboratively with other regions, even forming associations and alliances to travel and...

Written by: Sonoma State University professor, Dr. Liz Thach, MW and Peter Yeung Rohnert Park, CA – The Wine Business Institute in the School of...

Ecommerce is booming in most consumer retail industries, with nearly 80% of US consumers now shopping online, according to Pew Research. This has caused the world of digital marketing to explode as major retailers rush to find ways to engage with consumers online. The wine industry is no different, with many US wineries enhancing their websites and adopting digital marketing tactics to attract consumers. So how much progress has been made?

Industry Leaders to gather at Sonoma State University for inaugural research and education conference of wine professionals and academic scholars Sonoma County, California - The...