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Planning a Virtual Wine & Food Pairing for the Chinese New...

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by Fiona Fang & Liz Thach, MW Chinese New Year is a joyous time of the year, and is also referred to as Lunar New...

Why Are Generation Dates Not Consistent?

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Recently I was asked why a wine market segmentation I published last year showing the percentage of wine consumed by Millennials, Gen X, Gen Z and Boomers was not consistent with a more recent study...

Oregon’s Largest Wine Auction Goes Virtual in August 2020

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This year organizers of the 3-day Oregon Wine Experience are hoping to break the $1 million mark as the auction weekend, just like many others across the country, is forced to go online due to COVID-19...

Solutions and Words of Wisdom from Black Female Vineyard Manager, Brenae...

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Solutions and Words of Wisdom from Black Female Vineyard Manager, Brenae Royal: When Blake Gray published his ground-breaking interview with four black wine sales professionals at E&J Gallo, and I read that they want more journalists to publish on the topic of racism, I immediately contacted several black people I knew in winemaking and viticulture...

The Future of Virtual Wine Tourism

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The Future of Virtual Wine Tourism: In the past few months, many wineries have had to figure out how to schedule virtual tastings, but this is only one aspect of online wine tourism...

What Are the Top Ten Free Online Wine Education Options?

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By Fiona Fang and Liz Thach One of the most fascinating aspects of wine, according to many wine aficionados, is that there is always something...

Afternoon Brief, December 2

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Taking the Direct Route to Wine: Direct to Consumer (DtC) sales are rapidly growing in the US as more states relax their rules, benefiting both producer and consumer alike. However, treasury departments nationwide also stand to benefit from the host of taxes, fees, licenses and permits that individual states can impose ...

Which Famous Wine Region Seeks Amicable Divorce from Neighbor?

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by Liz Thach, MW Many global wine regions recognize the benefits of working collaboratively with other regions, even forming associations and alliances to travel and...

New Book Reveals Surprising Data on Size of Luxury Wine Market

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Written by: Sonoma State University professor, Dr. Liz Thach, MW and Peter Yeung Rohnert Park, CA – The Wine Business Institute in the School of...

Crafting a Digital Marketing Scorecard for the US Wine Industry

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Ecommerce is booming in most consumer retail industries, with nearly 80% of US consumers now shopping online, according to Pew Research. This has caused the world of digital marketing to explode as major retailers rush to find ways to engage with consumers online. The wine industry is no different, with many US wineries enhancing their websites and adopting digital marketing tactics to attract consumers. So how much progress has been made?

Wine Business Institute Research Summit July 10

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Industry Leaders to gather at Sonoma State University for inaugural research and education conference of wine professionals and academic scholars Sonoma County, California - The...

Buying Wine Online – Now More Affordable in Sonoma and Napa...

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“It’s too expensive to ship wine to my house …..wine delivery is a hassle….I usually buy less expensive wine and you can’t buy that online.”

Afternoon Brief, February 4

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Should You Ignore What Your Customers Want? The Great Winemakers Do: Among French wines, Château Pétrus is legendary. Consumers pay over $1,000 for a single bottle. Talking with Christian Moueix, the owner and long-time winemaker of Pétrus, Kellogg's Gregory Carpenter asked an innocent question: When crafting a wine, how do you think about the consumer?

Afternoon Brief, December 27

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U.S. Ambassador to Israel Was Tricked into Investing in an Israeli Winery, Lawsuit Alleges: The U.S. Ambassador to Israel David Friedman was presented with allegedly fraudulent documents when he agreed to invest $730,000 in an Israeli wine company, according to a lawsuit filed Wednesday to a Tel Aviv District Court...

Afternoon Brief, December 14

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The Great Haut-Brion Price Hack: It's no surprise that the most expensive wine traded on the Liv-Ex fine wine exchange in 2018 was one that dragged the superlatives from the critics. Such wines are obviously rare and expensive, especially when they come from Bordeaux, but we've found a little hack that could see you getting similar quality for a much-reduced price...