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In 2019, the Santa Rosa Junior College initiated a hemp cultivation project at Shone Farm to specifically identify the best agronomic practices for cultivating hemp and understand the potential terpene drift between hemp and wine grape vines. This session, led by Dr. George Sellu, Ph.D., will address these questions, provide an overview of the Shone Farm project and share his observations and insights on the agricultural impact of hemp farming in wine country.
Energy Security for Wineries Facing Public Safety Power Shutoff: With Public Safety Power Shut Off (PSPS) now part of the fire season in Wine Country, power outages are “the reality we’re living with,” agrees Don Mortenson of Anderson Valley’s Roederer Estate...
The fact that two marketers are moderating Wine Industry Network’s (WIN) 3-Tier Wine Symposium this year is not by chance. WIN launched the one-day conference in 2019 to help wine industry executives and owners view the challenges of selling via the wholesale channel through a new lens—one that opens their eyes to new opportunities.
Eric Guerra is a wine marketer, heart and soul. He spent a little over a year at Kendall Jackson that shifted his focus from 10 plus years in software to the world of wine ...
Has the time come for small and medium wineries to move beyond the 3-tier distribution system? Should they build direct-to-retailer (DTR) networks across states just as they have developed direct-to-consumer businesses? That’s what attorney John Hinman of Hinman & Carmichael, LLP., an expert in beverage law, believes the recent Supreme Court ruling portends.
As a third-generation descendant of an iconic Napa Valley wine family and the owner of the oldest winery in Napa Valley, Peter Mondavi, Jr. understands the difficulty of keeping a family-owned winery in family hands ...
The Kincade Fire struck the Geysers in northern Sonoma County two years and two weeks after the Tubbs fire started in Calistoga. The two fires were both blown southwest by high winds. While the Tubbs fire moved into populated Santa Rosa, the Kincade Fire threatened agricultural areas belonging to winegrowers and wineries.
Tactics and Techniques Designed to Drive Demand for Your Brand: The Wine Industry Network (WIN) 3-Tier Wine Symposium last May was designed to help small to midsize wineries understand how to succeed in today’s evolving wholesale channel.