Tag: Laurie Wachter
The Power of Data: Transforming Winery Strategies for Growth
Make better decisions with a 360° view of the wine industry and your customers
By Laurie Wachter
“2023 was really a difficult year for wine, and...
Wine’s Most Inspiring People 2024: Christian Oggenfuss — Leading the Wine...
By Laurie Wachter
Under the visionary leadership of founder and CEO Christian Oggenfuss, DipWSET, the Napa Valley Wine Academy has grown into an almost $10...
Wine’s Most Inspiring People 2024: André Hueston Mack — An Enthusiastic...
By Laurie Wachter
André Hueston Mack left at the pinnacle of his career as head sommelier of Thomas Keller’s Per Se restaurant in New York...
Wine’s Most Inspiring People 2024: Tom Klein — A 35-Year Legacy...
By Laurie Wachter
It’s been 45 years since Tom Klein first set eyes on Rodney Strong winery and vineyards.
He was working at McKinsey & Company...
Wine’s Most Inspiring People 2024: Krista Chaich — Architect of Change...
By Laurie Wachter
“I’m a behind-the-scenes kind of gal,” says Krista Chaich, executive director of the Temecula Valley Winegrowers Association, adding that “I just do...
Wine Industry in Transition: Adapting to Economic Shifts and Compliance Pressures
Wineries face rising pressures on wages, a buyer’s market for grapes
and the looming cost of wastewater compliance
By Laurie Wachter
A strong finish to a...
Winemaking Excellence: Exploring New Tools and Techniques
Addressing early harvest, precursor aromas, oak consistency
and health-conscious winemaking
By Laurie Wachter
Winemakers often experiment, run tests and make adjustments in their winemaking process. They...
Crafting Healthier Wine Choices for Savvy Consumers
Three California winemakers test new techniques for making low-alcohol,
low-calorie and vegan wines
By Laurie Wachter
Wine consumers are increasingly looking for wines that align with...
AgTech Advances: Automating Irrigation and Measuring Vineyard Vigor
Proving the value of tomorrow’s solutions in today’s vineyards
By Laurie Wachter
What’s new in the vineyard? One exciting area of innovation is technology that improves...
North Coast’s Post-Harvest Gathering: WIN Expo’s 11th Year
Celebrated annual industry event promises learning and networking opportunities.
By Laurie Wachter
Wine has been grown in California’s North Coast for more than 100 years, but...
Reels and Algorithms: Marketing Goes High Tech
Adding video and AI to your winery marketing may be easier than you think.
By Laurie Wachter
The world of marketing sometimes feels like it’s spinning...
Winery Wastewater Worries: Adapting to New Compliance Realities
With a deadline looming, wineries face a complicated path to compliance with
California’s Statewide Waste Discharge Requirements
By Laurie Wachter
The California wine industry has been...
Digital Friction in the Wine Industry: Meeting Modern Consumer Expectations
Strategies to enhance user experience, personalization and loyalty for
millennials and Gen Z consumers in wine e-commerce
By Laurie Wachter
Is "digital friction" in your team's...
An Uncertain Economic Vintage: Wineries Navigate Consumer Demand Challenges Amid Recession...
Three industry experts discuss the effects of economic uncertainty
at a pivotal point for the wine industry
By Laurie Wachter
As the American economy teeters on...
COVID-19’s Lasting Impact on the Wine Industry Sets the Stage for...
The challenges of the past few years have driven significant change in the wine sector, and 2023 will require continued adaptation. To help wineries understand the trends and anticipate the challenges and opportunities, Wine Industry Network is hosting Bold Predictions 2023, a virtual wine industry leadership conference on February 8, 2023, presented by Heffernan Insurance Brokers.