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Veteran Wine Marketers Lead Conversation on Wholesale Success

The fact that two marketers are moderating Wine Industry Network’s (WIN) 3-Tier Wine Symposium this year is not by chance. WIN launched the one-day conference in 2019 to help wine industry executives and owners view the challenges of selling via the wholesale channel through a new lens—one that opens their eyes to new opportunities.

Wine Industry Veteran Reflects on Wine Marketing Lessons in New Book

Eric Guerra is a wine marketer, heart and soul. He spent a little over a year at Kendall Jackson that shifted his focus from 10 plus years in software to the world of wine ...

John Hinman on the Consequences of Supreme Court Ruling on Nationwide...

Has the time come for small and medium wineries to move beyond the 3-tier distribution system? Should they build direct-to-retailer (DTR) networks across states just as they have developed direct-to-consumer businesses? That’s what attorney John Hinman of Hinman & Carmichael, LLP., an expert in beverage law, believes the recent Supreme Court ruling portends.

Wine’s Most Inspiring People 2020: Leading with the Future in Mind

As a third-generation descendant of an iconic Napa Valley wine family and the owner of the oldest winery in Napa Valley, Peter Mondavi, Jr. understands the difficulty of keeping a family-owned winery in family hands ...

Gathering the Sonoma Wine Industry After the Fires

The Kincade Fire struck the Geysers in northern Sonoma County two years and two weeks after the Tubbs fire started in Calistoga. The two fires were both blown southwest by high winds. While the Tubbs fire moved into populated Santa Rosa, the Kincade Fire threatened agricultural areas belonging to winegrowers and wineries.

Tactics and Techniques Designed to Drive Demand for Your Brand

Tactics and Techniques Designed to Drive Demand for Your Brand: The Wine Industry Network (WIN) 3-Tier Wine Symposium last May was designed to help small to midsize wineries understand how to succeed in today’s evolving wholesale channel.