January 23, 2025
By Kathleen Willcox Everyone responds differently to a crisis at work. Tanya Martin has, on repeated occasions, proven that she not only can perform well under pressure, but that she can come...
January 22, 2025
By Kathleen Willcox For insiders in California’s wine business, Kirk Lokka has been a beloved figure for decades, but the detail-oriented, low-key and community-minded vineyard manager has managed to...
November 1, 2024
Winegrowers are drilling down to create optimal soil and circumstances. By Kathleen Willcox Winemaking has always been a marriage — or, at times, a compromise — between art and science. In recent...
October 28, 2024
Come Over October Is Driving Wine Conversations — And Sales By Kathleen Willcox Come Over October (COO) was launched in May 2024 as a grassroots movement designed to celebrate the social and...
October 9, 2024
In-market DTC sales can help kick off a domino effect of sales, loyalty and engagement. By Kathleen Willcox Selling wine through a third party — typically either a store or a restaurant — is foundational...
September 11, 2024
Could the no and low movement save the wine industry? By Kathleen Willcox The resistance among hardcore oenophiles to the rise of low and no alcohol wines was completely understandable … at first....
May 28, 2024
Wine Industry Network (WIN) founder and CEO George Christie recently received the Innovator Award at the 10th Anniversary Sonoma County Barrel Auction By Kathleen Willcox Innovation is a cousin...
May 15, 2024
Leveraging the decades-long link between basketball and wine to attract new consumers By Kathleen Willcox The business of selling anything, from widgets to wine, to a younger generation often requires...
April 29, 2024
Communication is key if you want to attract new customers — and retain existing ones. By Kathleen Willcox First you need to sell your wine. Next you need to retain your customer. The link between...
April 1, 2024
How is the Evergreen State beating the odds in a challenging marketplace? By Kathleen Willcox There’s always that one person who manages to look like a model in every picture while everyone else...