Winegrowers are drilling down to create optimal soil and circumstances.
By Kathleen Willcox
Winemaking has always been a marriage — or, at times, a compromise — between art and science. In recent...
Come Over October Is Driving Wine Conversations — And Sales
By Kathleen Willcox
Come Over October (COO) was launched in May 2024 as a grassroots movement designed to celebrate the social...
In-market DTC sales can help kick off a domino effect of sales, loyalty and engagement.
By Kathleen Willcox
Selling wine through a third party — typically either a store or a restaurant — is...
Could the no and low movement save the wine industry?
By Kathleen Willcox
The resistance among hardcore oenophiles to the rise of low and no alcohol wines was completely understandable … at first....
Wine Industry Network (WIN) founder and CEO George Christie recently received the Innovator Award at the 10th Anniversary Sonoma County Barrel Auction
By Kathleen Willcox
Innovation is a cousin...
Leveraging the decades-long link between basketball and wine to attract new consumers
By Kathleen Willcox
The business of selling anything, from widgets to wine, to a younger generation often requires...
Communication is key if you want to attract new customers — and retain existing ones.
By Kathleen Willcox
First you need to sell your wine. Next you need to retain your customer. The link between...
How is the Evergreen State beating the odds in a challenging marketplace?
By Kathleen Willcox
There’s always that one person who manages to look like a model in every picture while everyone else...
Nominations close March 15 for these revived honors.
By Kathleen Willcox
Awards are generally designed to recognize and reward excellence, innovation and creativity. The Wine Marketing Awards...
Demonstrating that a nonprofit is everything it seems to be, and establishing
just how much support a winery is giving to its cause, is essential.
By Kathleen Willcox
In an era of fake news,...
