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World Sake Day: October 1
Expanding Opportunities to Enjoy Nihonshu in Japan / Proposing Pairings Beyond Japanese Cuisine Overseas September 30, 2026 — This year is the 48th year since October 1 was designated as “Nihonshu...
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De Maison Selections Enters Sake Category with Four Japanese Breweries Making U.S. Debut
August 31, 2026 — Four Breweries. Four Prefectures. Four Distinct Masters. De Maison Selections, known for its portfolio of artisanal wines from Spain and France, is expanding into Japanese sake...
The World’s Largest Sake Festival Returns to Tokyo_1
The World’s Largest Sake Festival Returns to Tokyo Aiming to Engage Younger Generations and Expand Overseas Markets
July 9, 2026 — On June 19 and 20, 2026, the 17th Sake Fair, organized by the Japan Sake and Shochu Makers Association (JSS), was held in Tokyo for the first time in two years.*1 The Sake Fair included...
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Finalists Announced in the Second Star Wine List of the Year Japan Competition
The Star Wine List of the Year competition will return to Japan for the second year running in April 2026, with an awards ceremony at ProWine Tokyo. An esteemed panel of judges has just announced its finalists,...
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TOPPAN Digital to Showcase NFC Solutions at Paris Packaging Week 2026
Harnessing NFC and ID authentication platforms to deliver solutions to brands’ challenges in marketing, supply chain management, and combatting imitation goods January 27, 2026 (Tokyo, Japan) —...
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Sake Training Program for Wine Specialists Held in Japan’s Tohoku Region
Learning on-site, practical knowledge—from sake brewers to tane-koji producers January 23, 2026 (Japan) — In November 2025, the Japan Sake and Shochu Makers Association (JSS) invited five wine...
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One Year Since the Registration of “Traditional Knowledge and Skills of Sake-making with Koji Mold in Japan” as a UNESCO Intangible Cultural Heritage
A Koji-Centered Sake-Making Culture—Its Techniques and People Recognized Worldwide January 7, 2026 (Japan) — On December 6, 2025, one year had passed since traditional Japanese sake-making using...
Sommeliers tasting sake during the JSS masterclass (credit ASIAndy Kho Photography)
Interest in Japanese Sake Expands Among the World’s Sommeliers a New Era in Which Fine Dining Naturally Embraces Sake
November 20, 2025 — The Japan Sake and Shochu Makers Association (JSS) held a masterclass on Japanese sake during the “ASI Best Sommelier of Asia & Pacific 2025” competition in Kuala Lumpur,...
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Challenges Facing the Japanese Sake Industry
Rice Shortage and Rapid Price Increase November 5, 2025 — Rice is Japanese sake’s main raw ingredient and a critical factor in determining quality. Approximately 3% of Japan’s total rice production...
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Commemorating Two Decades of Elegance, Craftsmanship, and the Beloved Pink Bottle
October 23, 2025 (Kobe, Japan / Los Angeles, CA) — Hakutsuru Sake Brewing Co., one of Japan’s most historic and award-winning sake producers, is proud to celebrate the 20th anniversary of its iconic...
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JSS Deepens Partnership with the Association de la Sommellerie Internationale (ASI)
Conducting a Sake Masterclass for Sommeliers in Singapore August 29, 2025 (Japan) — The Japan Sake and Shochu Makers Association (JSS) has further strengthened its collaboration with the Association...
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Fukuju’s Latest Award-Winning Sakes Reflect the Brewery’s Core Values
Gold Medal Recognition for Fukuju’s Commitment to Tradition, Innovation, and Sustainability June 25, 2025 (Kobe, Japan) — Fukuju, the flagship brand of KOBE SHU-SHIN-KAN BREWERIES, LTD., is proud...
Opening Ceremony of the Kokushu Fair
The World’s Largest Celebration of Sake, Honkaku Shochu, and Awamori: The First Edition of the Kokushu Fair
June 24, 2025 (Japan) — The Kokushu Fair 2025, organized by the Japan Sake and Shochu Makers Association (JSS), was held in Osaka over two days on June 14 and 15. Kokushu refers collectively to sake,...
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From Brooklyn to Tokyo: Kato Sake Works Breaks New Ground in Japan
This marks the second U.S.-made sake to enter the Japanese market.Kato Sake Works products will be available at select locations in Tokyo and Nagoya starting May 30, 2025. June 2, 2025 (Brooklyn, NY)...
A Blind Tasting Journey Through Italy’s Finest Sparkling Wines
Inside Italian Bubbles: A Blind Tasting Journey Through Italy’s Finest Sparkling Wines Debuts at the Italy Pavilion, Expo 2025 Osaka
A playful, sensory-driven tasting experience hosted by ICE Agenzia – the Italian Trade Agency brings together Italy’s most iconic sparkling wines and producers at the Italy Pavilion. May 30, 2025 (Osaka,...
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Fukuju Unveils Luxury Brewery Tour and Kobe Beef Kaiseki Experience
An exclusive guided sake brewery tour with an English-speaking expert, featuring premium tastings and a refined kaiseki meal with Kobe beef. May 9, 2025 (Kobe, Japan) ー KOBE SHU-SHIN-KAN BREWERIES, LTD.,...
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