Market research is very important to success. After all if you don’t really know what your target audience is looking for it’s hard to give it to them. According to Entrepreneur.com, market research is,
“The...
by Alan Goldfarb
It was in the early ‘90s that the wine industry was falling all over itself in the horrified belief that it was going to lose an entire generation of “Xers”, who were not going to drink...
In last week’s blog I wrote about how color affects the consumer’s perception of products, this week I am focusing the influence of fonts and shapes on perceptions.
Choosing the right font is important,...
By Judit Monis, Ph.D. Eurofins STA Laboratories
Grapevine red blotch associated virus in a red grape variety (Malbec)
Grapevine red blotch associated virus (GRBaV) is different from most other known grapevine...
The Daily Meal Uncorks the 101 Best Wineries in America in 2015: The Daily Meal, the world’s largest food and drink lifestyle site, just unveiled its annual list of the 101 Best Wineries in America
'Herbicide Drift' Destroyed 12 Tons of high-End Grapes, Pinot Noir Winemaker Claims: A prominent Oregon winemaker claims that herbicide drifted over from a grass-seed farmer's field and destroyed a high-end...
When President Obama signed the Food Safety Modernization Act (FSMA) into law in 2011, FSMA’s 2015 and 2016 compliance deadlines seemed far away. Now, time grows short for food and beverage brand owners...
By Randy Agness
“I’ve thought about this for a few years,” said Michael Warren Thomas, host of “The Grapevine – Radio for Wine Lovers on FM 92.1, “The Finger Lakes really needs celebrity winemakers to...
Grape Harvest Off to an Early Start in Napa Valley: George Sanchez said he's been harvesting grapes for 40 years. On Wednesday, his seasonal ritual began earlier than ever in a Napa Valley vineyard soaked...
I found an interesting article regarding what the color of your logo says about your company. Of course it’s not only your logo, it’s also the colors you use in every promotional or advertising piece you...
By Randy Agness
First Hydro Fracturing, now LP Gas Storage in the Finger Lakes present a long-term high risk situations to the environment and presents issues for potential investments and land development...
The face of wine is changing: how traditional agencies are rethinking their strategies: Supermarkets’ recent headline-grabbing range culls are just the latest in a long series of changes that have rocked...
Find out why making sparkling wine in the méthode champenoise tradition is often preferred by winemakers.
By Penny Gadd-Coster
Making your wines sparkle can be accomplished by winemakers in different ways,...
Innovations in grape growing technology apply across the industry: Peter Hackworth, Executive Officer of the Wine Grape Council of South Australia, says today's farmers are no different - and they deserve...
I know that I have in the past harped on the concept of saying less about the wine and finding out more about the people. Here are some handy hints about how to do that.
The Comfort Factor
Make visitors...
How Millennials Are Changing The Wine Industry: While the precise dates governing the birth years for the biggest generation in history known as millennials vary, (somewhere between 1976 and 2004), there...
