Nielsen Beverage Alcohol Practice reports total alcohol sales are up 26.2% in Nielsen off-premise channels for the week ending April 11, 2020 compared to the same week last year and up +2.5% from the previous...
It’s pretty common knowledge now that between 70 and 80 percent of consumers select wines based on aesthetic appeal, rather than broad-based wine expertise or even a particular variety preference.
“In...
Virginia’s first all-round custom sparkling wine facility will soon offer traditional method sparkling production services to Virginia wineries, their point of sale clients, and consumers. A graduate of...
Lost Revenue of 36 to 66 Percent Projected for Most Wineries
SAN FRANCISCO — Revenue losses for the nation’s more than 10,000 wineries and more than 8,000 winegrape growers due to COVID-19 could reach...
Recession Marketing ProTip: Understanding consumer psychology and the underlying emotions is critical when advertising during a recession.
In the wine industry, we don’t typically analyze consumers’...
By Fiona Fang and Liz Thach
One of the most fascinating aspects of wine, according to many wine aficionados, is that there is always something new to learn. Indeed, with more than 1000 grape varieties...
Plus strategies to set up for sustainable ecommerce success
In response to the recent COVID-19 pandemic crisis, the difficult realities that have forced us to #stayhome have put pressure on wineries that...
Imagine:
An intimate tasting room setting that exquisitely showcases your brand.
Handing your guests a glass of wine then taking them on a private tour of the high tech production facility where you craft...
Don’t depend on your bottling date to build excitement and encourage sales for upcoming releases! 5 steps you can take today to be ready for the uncharted times ahead.
There are many things we can’t...
The off-premise alcohol purchasing frenzie sparked by the pandemic lockdown peaked in the first full week, and wine sales were down -24% comparatively in the following week ending March 28, according to...
“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. Howard Hewitt is a retired writer, marketer, and digital marketing professional located in Indianapolis,...
Creativity is not innovation and vice versa. Creativity, according to KeyDecisions.com, is recognized as fresh ideas and innovations are about implementation of creative advancements. The thought...
Source: Zepponi & Company
Santa Rosa, Calif., April 6, 2020 – Now, several weeks into COVID-19’s appearance and rapid spread in the U.S., the virus’s impact on the beverage alcohol industry...
Despite wineries being shuttered and millions of people sheltering in place due to the COVID-19 pandemic, consumers have not stopped buying wine, but have increasingly turned to other channels for their...
Let’s face it. Conventional winemaking is a labor intensive, messy business.
Between manual or mechanical punch downs and arduous barrel and tank cleaning regimes to remove spent pomace, winemaking...
The wine industry has weathered many obstacles, be they fires, phylloxera, or prohibition. Today we face uncharted waters with the coronavirus. Our path forward may be challenging, but we will get through...
