Expert Editorial
How Can Wineries Reach Millennials? Personal Experience & Shipping Convenience
The “delivery economy” has upended consumer expectations for seamless at-home consumption. Younger buyers, particularly Millennials, now anticipate that businesses will cater to their desire for on-demand...
Expert Editorial
Turning Technical Mountains into Molehills
Here are five tips to help you successfully undertake your winery’s next technical project and turn that mountain into a molehill.
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Turning the Tables on Virginie Boone
“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others. The objective of...
Expert Editorial
How Wineries Can Support Their Restaurant Customers: Tools of the Trade
Wineries, boost your sales by building a strong restaurant connection & by improving your customer service. Here’s how you do it. There is a very good reason for wineries to support their restaurant...
Expert Editorial
Resonating Brand Authenticity
“We are a small, family-owned winery producing award-winning wines from our *estate vineyard/top vineyards) in our region.” This is true. You have heard or read this before. Maybe it’s on your Home page,...
Expert Editorial
Does Wine Need a Nudge Toward Innovation?
There seems to be more discussion taking place within the wine industry pertaining to possible plateauing or even a pullback in U.S. wine consumption. Many propositions are offered as to why there may...
Expert Editorial
Answer These 5 Questions Before Contacting Distributors
By Dave Moore Over the last 20 years the number of U.S. wineries has more than quadrupled. There are now over 9,000 wineries across the country. California is home to around half of those, almost 4,500...
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ELA Consulting Group Changes Name to Okos, Brings on New Partner
AUBURN, Calif., Feb. 13, 2019 /PRNewswire/ — ELA Consulting Group LLC has changed its name to Okos Partners LLC and has brought on a new partner, Laura Webb. Webb specializes...
LM Archer
Turning the Tables on L.M. Archer
“Turning the Tables – Interviewing the Interviewers” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others. The objective of...
Expert Editorial
NFC Applications for Wine and Spirits Brands
By 2024, the global near field communication (NFC) market will nearly triple as adoption of the technology grows. And the latest generation of iPhones can read NFC tags without the use of a third-party...
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