Measure C, the “Napa County Watershed and Oak Woodland Protection Initiative,” is a deeply-flawed, confusing and anti-agricultural land use Initiative that will appear on the June ballot throughout Napa...
A wine maker’s story and heritage is difficult to capture through a label or standard packaging. The true test for making a wine’s story and heritage come to life is to design a one-of-a-kind packaging...
This will probably tick someone off in the hospitality trade, whether eatery or winery. As few nuggets of avuncular counsel go but misconstrued, this advice considers the prix fixe special wine dinner...
Napa County is the wine-producing haven it is today because of forward-looking protections put in place by local leaders half a century ago. As we celebrate the 50th anniversary of Napa County’s Agricultural...
There is nothing surreptitious about selling wine in a tasting room or at a tasting event; the visitor is there anticipating buying a new-found wine that will make life more pleasant. And tasting room...
There are more opportunities to drive relevancy with your wine brand than ever before, due in part to the fact that people are consuming it in record numbers.
In selling wine, especially in the tasting room, there is a difference between marketing and branding. Yes, the two are often co-mingled, but they must be interpreted and managed differently. Without a...
During my tenure as a Soils Scientists at Coastal Viticultural Consultants (CVC), I have observed in recent years that the concept of precision agriculture (PA) has gained coverage in the press and agricultural...
Consumers have increasingly turned to digital channels to learn about new wines and wine tasting experiences, research wines as they stand in the grocery store aisle, and buy more wine, more frequently,...
At VingDirect, we exist to help family wineries achieve their direct to consumer goals. Whether your focus is to grow sales and wine club members, to train and educate your staff, to polish up your brand,...
