Tag: Expert Editorial
Benefits of Moderate Wine Drinking
There are numerous studies in the peer-reviewed scientific literature that conclude moderate alcohol consumption leads to increased lifespan. A recent paper from the Journal of Study on Alcohol and Drugs headed by Tim Stockwell, a psychology professor at the University of Victoria in Canada and the director of the Center for Addictions Research of BC, questions this conclusion.
What to Do in Your Winery Now
How to assess your grape and bottling needs for OND and beyond. With the 2015 vintage tucked away, buds breaking and harvest 2016 looming, now is the ideal time to get prepped for OND, the famous acronym for October, November and December that we in the wine industry have come to recognize as our key selling opportunity. I’d like to outline some processes that small or large winemaking operations can put in place to be ready for the rush—both end-of-year and in future years to come.
Is There a Bold, Bizarre, Daring, Macabre, Weird or Wacky Wine...
Don White and John Lawlor – Real Picture Research March 7, 2016
In recent years, the wine business has seen an increasing number of unconventional...
Drought and Irrigation Management
By Konrad Mathesius
Our everyday lives are peppered with reminders of the drought. Bumper stickers decrying the tunnels, I-5 billboards blaming congress for post-apocalyptic scenes...
Marketing Wine Country – What Are You Missing?
By Tom Jackson
Wine industry professionals know a key aspect of their success is how effectively they promote the business, yet few actually use their...
They'll Beg to Stay! Retaining Good Employees
Employee retention is a HOT management topic. Forward-thinking employers know that emphasizing employee retention is a key strategy, as losing excellent employees and hiring and training new employees can be very costly and time-consuming.
Trendspotting: Wine Label Design 2016
by Christopher Hayes, Forthright Strategic Design
As millennial wine drinkers continue to trade up in price and quality, the number of imaginative, non-heritage brands are on...
The Perfect Wine to Bring to a Holiday Gathering: It's All...
by Paula Moulton
I became infamous at Le Cordon Bleu in France (at least in my own mind) on a relatively quiet and peaceful classroom...
New .wine and .vin Domains About to Launch
In case you haven’t heard – the .wine and .vin generic top-level domains (gTLDs) will be available soon. Beginning in late January 2016, anyone...
Prosecco: A Victim of Its Own Success
By Stefano Zanette, President, Prosecco DOC Consortium (Consorzio di Tutela della Denominazione di Origine Controllata Prosecco)
As has been widely reported, global sales of Prosecco...
Observations From a Large Custom Crush Winery: Early Harvest and Low...
By Penny Gadd-Coster
With the sparkling winegrape harvest finished over a month ago, and the still varietals also winding down, it’s time to reflect on...
5 Tips for Designing Effective Incentive Compensation Programs
By WISE Academy
Often we are asked about tasting room staff incentives for wineries and best practices for a program. An Incentive Compensation Program (ICP)...
A Day in the Life of a Sparkling Winemaking Apprentice
By Elizabeth Nixon
As sparkling winemaking apprentice to Penny Gadd-Coster, Carolyn Craig joined Rack & Riddle in March to help oversee all sparkling wine processing...
Smoke Taint: Causes, Treatments and Myths
By Bryan Tudhope of VA Filtration USA
It’s been a fiery 2015 to date, with numerous wildfires burning very close to vineyards from Southern California...
Is Your Brand Just in Your Bottle?
Imagine 1500 people coming to your winery after hours over the course of several weekends.
Imagine most are there for the first time and only...