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A Supplier Life Raft Is Available and Few Are Getting On...

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Here we are today, nearly August 1, 2017.  There are 22 weeks left in the year.  The biggest purchase season is coming. Labor Day,...

The First 1000 Cases You Sell Will Not Be the Hardest!

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That is not a typo. That is not a mistake. I encounter wine, spirit, and beer entrepreneurs all the time that lament that the...

Three Tier Selling Insanity…Again!

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I have been writing on Linkedin, Wine Industry Advisor, Beverage Dynamics and elsewhere for nearly 8 years. Nothing I have written in my career has struck...

Crush in Compliance with California’s Wage Laws

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Crush season is an exciting and important time of year for any winery, but for modern agricultural enterprises doing business in California, the state’s complex web of wage and hour employment laws presents a trap for the unwary at this already hectic time.

Your Website Visitors Are Telling You Everything You Need to Know...

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Making sense of the data you get from your website. Consumer website behavior provides much of the information you need to make better marketing investments....

Selling Wine Through Facebook Requires the Tenacity for Testing of a...

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Remember that teacher in high school who relentlessly surprised the class with random, mid-week quizzes? The secret to success of selling wine through Facebook...

Change Is in the Wine from the Wine and Spirit Daily...

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There was an overarching sense of “tiger by the tail” mentality about millennials, RTD drinks, craft everything, and distributor consolidation. There were some musings...

Tasting Room Trends: 2016 Review & 2017 Forecasts

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At VingDirect, we exist to help family wineries grow their direct to consumer sales. Our winery clients receive education and training, customized consulting, and our...

3 Adult Beverage Trends to Expect in 2017

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I am not a betting man. In fact, when I do bet, I usually lose. I am horrific in betting sports, elections, random things,...

Data Is Driving the Wine Industry

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There’s no shortage of mobile apps these days to find wines, remember what you drank, or even have wine delivered to your door in...

Managing Managers – It’s a Whole New Ballgame!

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By Joel A. Miller, ChateauHR Consulting Roles change dramatically when you get promoted to middle management. Many newly-promoted managers fall flat on their face because...

Distributor Consolidation

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2016 will go down as the year of mass distributor consolidation. It does not matter what part of America you live, sell, or merchandise...

Five Video Tips for Wine Marketing

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I live and work producing films and videos in the San Francisco Bay area, where tech and startups abound, but creativity doesn’t necessarily follow suit. A great deal of time is spent looking just like the competition on company websites and social media portals, so the new guy can appear to be on equal footing with the slightly older gal, and mind blowing company videos consist of a bunch of words jumping onto a white screen and/or hand drawn animation that isn’t.

10 Factors to Consider when Selecting a Bulk Wine Supply Partner

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IBWSS (International Bulk Wine and Spirits Show) talks to Steve Dorfman, partner at the Ciatti Company about the 10 Factors That One Should Consider...

Ready for Your Exit? Start Your Succession Planning with a Few...

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by Jay Silverstein, Partner, Moss Adams LLP Succession planning continues to be a buzzword as baby boomers transition their businesses and wealth to the next...