Tag: Expert Editorial

Winery PR does not directly sell wine, nor is it intended to do so. This is not a retraction from my previous article –...

During my tenure as a Soils Scientists at Coastal Viticultural Consultants (CVC), I have observed in recent years that the concept of precision agriculture (PA) has gained coverage in the press and agricultural industry technical meetings, and has increased in its implementation. Precision agriculture seems to have a breath of definitions, beliefs and aspects within the agricultural community.

Consumers have increasingly turned to digital channels to learn about new wines and wine tasting experiences, research wines as they stand in the grocery store aisle, and buy more wine, more frequently, online.  

What’s better, really, than sipping a wonderful glass of wine in a beautiful vineyard with music playing in the background? Not many things come to mind. Because appealing to the five senses of sight, sound, smell, taste, and touch all at one time is difficult to do. And yet, wineries across America are doing it in their own unique ways.

At VingDirect, we exist to help family wineries achieve their direct to consumer goals. Whether your focus is to grow sales and wine club members,...

By Susan DeMatei Wineries, as their true selves, are an agricultural business. Sagacious written advice for agriculture success has been around a long time –...

On December 22, 2017, President Trump signed the Tax Cuts and Jobs Act (TCJA) into law. Within the legislation, which became effective January 1,...

Single-serve wine has become increasingly popular in the past year with convenience and portability being a growing trend. As a result, more companies are offering single-serve wine packaging options, which allow customers to take wine on the go at a picnic or BYOB functions.

By Sophia Daukus Winery operators face many challenges unique to the industry – not the least of which is staying in full compliance with the...

By Claudio Cipollina, Business Banking Market Executive, Bank of America Merrill Lynch In order to properly manage your winery, you likely wear many hats to...

The rewards and challenges of growing, making, and selling wine can be numerous for grape growers, winery owners, and executives.

Marketing your small winery can seem overwhelming and challenging, especially for those of us with small shops with just one, or maybe a few employees. During harvest, there is never enough time to even think about marketing. Then by the time you get everything else done, from bottling to distribution, it’s almost harvest again! However, you know creative and customer-focused marketing is critical to the success of your winery.

You’ve probably heard of NDVI (Normalized Difference Vegetation Index) or EVI (Enhanced Vegetation Index) maps, which are helpful in understanding the relative health of grapevines. Typically generated from multispectral imagery gathered by satellites, airplanes or drones, these maps are based on the principle that healthy plants reflect less red visible light than unhealthy plants because healthy plants absorb more of it as they are engaged in higher rates of photosynthesis.

Climate disruptions are increasing in volatility throughout the world, impacting many sectors and industries. Among one of the hardest hit is agribusiness – specifically wineries – which depend on stable soils and climatological consistency to deliver a viable product. How will raging wildfires, searing temperatures and flooding rains change the business? And how can insurers assist worried vintners and their customers?

Engaging in social media is like having your own PR department. I like to call it Consumer PR. You are initiating a conversation about...