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Have Tea, Will Travel

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I just returned from a week in the Midwest, working mid week with the wineries of Iowa and then onto Illinois for some time...

New Research on Influencing Customers

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Well, I have been doing a lot of reading and thinking lately. I have been on the road quite a bit, which due to...

Extraordinary Brands – Engaging Employees

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In last week’s blog we explored the importance of business leaders to engage the hearts of employees so they pass that enthusiasm and personal...

Extraordinary Brands Engage the Heart

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I came across a great article Extraordinary Brands, Extraordinary Leaders, Extraordinary Frontline Behaviors by a man named Alessandro Donetti, the Managing Partner of CBE,...

Different Ways to Engage Customers

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While looking through my email a week or so ago, I came across an email from the Indiana Uplands Wine Trail detailing some of...

If You Want To Win The Lottery, First Buy A Ticket

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A good article on Business Dictionary.com talks about developing an action plan to accomplish goals. It’s important to have an action plan for every goal you have listed, whether it’s personal or business. Some of you may remember that I have talked about my goal of winning the lottery.

A Few Bad Email Subject Lines

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I received an email today, not in itself unusual as most of the internet world can attest. It wasn’t the email itself that bothered...

The Right Type Is Just As Important As the Right Stuff

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I received an email from a winery that arrived in my inbox shortly before Valentine’s Day advertising a special Valentine’s Day event on Saturday...

What Are Consumers Drinking And Where Are They Buying It From?

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The Wine Market Council provided the company’s 10th annual presentation on U.S. wine consumer trends. Here are some of the highlights from the presentation. According...

What’s In A Name???

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Whether you are naming your business or naming your products it’s important to think long and hard before you put the name on the...

Talk About Yourself, Your Business, Your Products

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For many businesses, especially the smaller ones, public/press relations tend to spend a lot of time on the backburner. It’s always something that is...

Optimizing Tasting Room Performance

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“The single, best marketing decision that you can make is opening a tasting room.”

Harvest the Creativity of Your Team

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I came across an interesting article in the Business Dictionary a few weeks ago about the benefits of brainstorming and how to put together...

Are You Selling In Your Tasting Room? Really?

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I had some friends from the Midwest in Northern California over the past week. These are wine savvy people who were looking for some wineries to visit. They wanted a variety of experiences and so they and I chose many different types of wineries in both Napa and Sonoma to visit.

Think From A Different Perspective

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In my line of work I look at a lot of outlines for different tasting room programs such as blending classes, sensory tastings, differences...