The words we use when selling our goods or services are as important as the products themselves. Using the wrong words may change the perceptions of potential customers leading them to leave your business...
Email has become the most popular way of communicating with customers for many businesses. Though often times, companies are not following up on how effective these emails are for them.
Not only is it...
If you are in retail sales it is even busier, with most retail businesses open longer hours. There is also more packing and shipping to think about as well as managing stock and making sure that everything...
Some of the biggest shopping days of the year are coming up in the next few weeks, so here are a few tips on how to persuade consumers to purchase your products for holiday gifts and for themselves. From...
What do you do when someone has a problem with your company, whether it is a product that isn’t right or doesn’t work, how they were treated, or any other issue that may frustrate him or her?
The first...
The other day I received an email from a wine consumer I know. This person is not in the wine business, neither is anyone in the family. As a couple they go wine tasting regularly and are thinking about...
When someone comes into your place of business, it’s important to keep your this person engaged and involved in the information you have to impart. Whether you are disseminating facts or giving a sales...
Next February I am moderating a panel at the USBevX in Washington DC. The panel is about providing a quality experience, so I started thinking about what providing customers with a quality experience means....
There is s lot of discussion at businesses and especially in the wine business about the need to educate customers about products and services. I am definitely not against education, though it’s important...
As we come into October, it’s time to start thinking about next year’s goals and budgets.
Create your goals with the help of all members of the team. The more involved the team is, the more buy in to reaching...
