Home Tags Elizabeth Slater

Tag: Elizabeth Slater

Fonts and Shapes, Their Perception on Buyers

0
In last week’s blog I wrote about how color affects the consumer’s perception of products, this week I am focusing the influence of fonts...

How Consumers React To Color

0
I found an interesting article regarding what the color of your logo says about your company. Of course it’s not only your logo, it’s...

Improving the Odds of Making Sales

0
I know that I have in the past harped on the concept of saying less about the wine and finding out more about the...

Leadership vs Management

0
I found a great article by Jeffrey Glen on Business Dictionary.com and while it is longer than my usual blogs I wanted to print...

It’s Time For A Change

0
“If you keep doing what you’ve always done, you’ll keep getting what you’ve always got.”  W. L. Bateman And nowhere is that quote truer than...

Always Making the Right Impression

0
This week I was reading over some things I had written some time ago and came across this story I had written down, though...

How Customers Respond to Music

0
Music has a definite impact on customers, sometimes good and sometimes bad depending on the music and the type of customers who frequent your...

The History of Your Business

0
I am in the process of writing a history for a winery association that has been in business for more than three decades. I...

Marketing – It’s So Simple

0
I was reading a book the other day, the autobiography of a man, Jack Petchey, with whom my Dad was in the Fleet Air...

A Great Way To Learn

0
This week I am in Portland, Oregon for the VESTA curriculum conference. For any of you that don’t know about VESTA (I can’t imagine there...

The Best Customer Service Ever

0
I went down to Monterey, CA for a couple of days earlier this week as a quick getaway to celebrate my birthday. While there...

Objective or Subjective? How Are You Selling?

0
Yesterday’s tip on Facebook touched on the difference between customer preference for objective or subjective information when considering a purchase. The preference for objective information...

Give Customers The Opportunity To Buy

0
As I said in my Facebook post yesterday sales is about giving your customers the opportunity to do something that will enhance their lives....

Making Your Employees Feel Special

0
I talk a lot about making customers feel special and valued and will never stop encouraging this behavior. However, the best way to encourage...

Surviving A Family Business

0
A one-day conference, June 16th, 8:30 a.m. to 4:30 pm. at Shone Farm, Forestville (Sonoma County). I have worked with many family businesses both in...