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Terrible Week (and It's Only Just Started)
Nature has a way shaking us up when we least expect it. Strong winds whipped up huge fires in Napa and Sonoma counties on Sunday night, which led to unthinkable devastation in the early hours of Monday...
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How Well Are You Tracking Your Social Media?
While distributing information to your customers and potential customers through social media is important, it’s also important to know how the people that you are reaching are reacting to what you have...
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Preparing for the Future
A few weeks ago, Rob McMillan an EVP with Silicon Valley Bank and founder of their wine division wrote, as part of his blog about his prediction for the slowdown of growth in wine sales starting around...
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Easy Ways to Increase Sales
If you want to increase your sales quickly and simply, good customer service is your biggest asset. It will increase customer good will, willingness to buy and return visits. We talk a lot about sales...
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Take the Time to Do Some Research
One of the things I like most about the work I do is that it involves a fair amount of research on different topics. I use the information I find to create handouts at seminars and for my weekly blogs....
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Tips for Keeping Your Brain in Top Form
I have been catching up on my reading lately and have come across some great articles. Today’s blog is all about. “Why the Modern World Is Bad for Your Brain” which is an article by neuroscientist, Dr...
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Warmth, An Important Skill for Leaders
I found a great article in the Guardian online with information from the Kellogg School at Northwestern University. The article is all about how showing warmth to co-workers, employees, etc. is an important...
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Update Your Competitive Analysis
We all know that part of a good business survival plan is a well-researched competitive analysis. Before you start a business, investigating your competition, their products, prices, marketing and public...
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How Effective Is Your Interaction with Customers?
Important points that many businesses fail to consider when they are sending out information to customers, whether that information is through social media, emails, text or even through the mail is: Will...
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What Makes Your Business Different?
To be successful, your customers and prospective customers have to know (and be constantly reminded of) how your business is different from other businesses in your area that are selling similar products.  Without...
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