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The Next Normal—DtC Shipping Reverts to Pre-Pandemic Predictions

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—Alexandra Russell The 2022 Direct to Consumer Wine Shipping Report has been released, and the industry is likely breathing a collective sigh of relief. The...

We’ve Got Some Good News and Some Bad News—SVB 2022 State...

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—Jeff Siegel The good news for the wine business? Premium wine sales increased 21 percent in 2021, and another strong year will follow in 2022. The...

Business Strategy Behind The Wine Group’s Partnership With MPL Brands NV

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Hard seltzer's growth has slowed, and you’re a wine company trying to reach younger consumers—what do you do? —Jeff Siegel If you’re The Wine Group, you...

Is It Time to Kick the (Wine) Can?

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Canned wine seems to have plateaued in the U.S., despite many opportunities for growth —Jeff Seigel What does it say about canned wine’s future that one...

Wine’s ‘Gender-Split’

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Expert analysts not convinced by recent poll concluding a massive wine consumer gender gap —Jeff Siegel There has always been a sense that women buy more...

WIN’s packXplore Conference Studies Consumer Acceptance of Nontraditional Wine Packaging

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—Alexandra Russell Wine Industry Network continues to keep the industry informed despite continuing challenges with in-person seminars and trade shows. Its newest conference, packXplore, broadcasted...

Learn to “Speak Data” at Your Winery

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  “On the Spot” live event – April 28th 10am PST | 1pm EST How to use data to better communicate and sell more wine. Does your winery speak...

Your Website Visitors Are Telling You Everything You Need to Know...

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Making sense of the data you get from your website. Consumer website behavior provides much of the information you need to make better marketing investments....

Data Is Driving the Wine Industry

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There’s no shortage of mobile apps these days to find wines, remember what you drank, or even have wine delivered to your door in...