Getting a consistent take on wine sales in the U.S. remains a crap shoot
even in the data-driven, all-things-can-be-measured 21st century.
By Jeff Siegel
Wine sales in 2021 declined 0.5% in volume, which...
—Alexandra Russell
The 2022 Direct to Consumer Wine Shipping Report has been released, and the industry is likely breathing a collective sigh of relief. The report, an annual collaboration between Sovos...
—Jeff Siegel
The good news for the wine business? Premium wine sales increased 21 percent in 2021, and another strong year will follow in 2022.
The bad news? Wineries may well need those two banner years...
Hard seltzer’s growth has slowed, and you’re a wine company trying to reach younger consumers—what do you do?
—Jeff Siegel
If you’re The Wine Group, you invest in a company that makes canned cocktails,...
Canned wine seems to have plateaued in the U.S., despite many opportunities for growth
—Jeff Seigel
What does it say about canned wine’s future that one of the most successful products comes from a beer...
Expert analysts not convinced by recent poll concluding a massive wine consumer gender gap
—Jeff Siegel
There has always been a sense that women buy more wine than men in the United States. But according...
—Alexandra Russell
Wine Industry Network continues to keep the industry informed despite continuing challenges with in-person seminars and trade shows. Its newest conference, packXplore, broadcasted August...
Making sense of the data you get from your website.
Consumer website behavior provides much of the information you need to make better marketing investments. Website analysis can help you improve content...
There’s no shortage of mobile apps these days to find wines, remember what you drank, or even have wine delivered to your door in under an hour. But with so many apps and new technologies, it can be difficult...
