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Expert Editorial: The Growing Demand for Premium, Artisanal Wines Among Gen Z Consumers
Artisanal wines resonate with Gen Z’s appreciation for craftsmanship and authenticity.  By Stephanie Franklin Recently, wineries have noticed a significant shift in younger wine consumers, particularly...
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OpEd: Do Not Talk About What Younger Consumers Think About Wine Unless You're Under 30
Want to learn about younger wine consumers? Watch and listen. By Randy Caparoso (with Anna Delgado)   “When was the last time a wine writer sat down to have a glass with a young person?” Anna...
1980s Robert Mondavi atop barrels at Woodbridge Winery, exhorting winemaking team and Lodi grape growers (courtesy Robert Mondavi Winery)
OpEd: What Dylan Has to Do with Mondavi, the History of California Wine and Other Mysteries of Life
When it comes to wine choice, consumers have always been more sophisticated than industry professionals.  By Randy Caparoso   I started out on Burgundy but soon hit the harder stuff.  Not...
Millennial wine lovers
Op Ed: Let's Take a Breath Before Pushing the Panic Button on the Wine Market
The shrill talk about the American wine industry having a “problem” defies all logic and common sense. By Randy Caparoso   Like everyone else in the wine industry, when Rob McMillan of Silicon Valley...
A Gen Z celebration (iStock)
Follow the Crowd: Lure New Consumers by Matching Gen Z’s Preferences and Values
It wasn’t so long ago that millennials were “killing” everything from dining rooms to the canned tuna industry. More recently, Silicon Valley Bank’s 2022 State of the Wine Industry Report revealed that...
Georgian Orange Wine
Successfully Sell Wine No One Wants or Knows About
Wine Industry Advisor connected with regional heads, brands, and marketing masterminds who discuss how to revive a sagging reputation, or create one from whole cloth. —Kathleen Willcox The U.S. has been...
NAWR
Connecticut Consumers Celebrate New Wine Shipping Law
National Association of Wine Retailers Members Set to Utilize New Shipping Rights June 6, 2019 (Hartford, Connecticut)—The National Association of Wine Retailers and Connecticut consumers have reasons...