Tag: Consumers
OpEd: What Dylan Has to Do with Mondavi, the History of...
When it comes to wine choice, consumers have always been more sophisticated than industry professionals.
By Randy Caparoso
I started out on Burgundy but soon hit...
Op Ed: Let’s Take a Breath Before Pushing the Panic Button...
The shrill talk about the American wine industry having a “problem”
defies all logic and common sense.
By Randy Caparoso
Like everyone else in the wine...
Follow the Crowd: Lure New Consumers by Matching Gen Z’s Preferences...
It wasn’t so long ago that millennials were “killing” everything from dining rooms to the canned tuna industry. More recently, Silicon Valley Bank’s 2022...
Successfully Sell Wine No One Wants or Knows About
Wine Industry Advisor connected with regional heads, brands, and marketing masterminds who discuss how to revive a sagging reputation, or create one from whole...
Connecticut Consumers Celebrate New Wine Shipping Law
National Association of Wine Retailers Members Set to Utilize New Shipping Rights
June 6, 2019 (Hartford, Connecticut)—The National Association of Wine Retailers and Connecticut consumers...
California Wine 2018 Harvest Report
Slow and Steady Growing Season Brings Excellent Quality Across the State
SAN FRANCISCO — Following a long growing season characterized by moderate temperatures throughout the spring and...