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Come On In: Drive Sales (and FOMO) with Creative Loyalty Programs 
Camaraderie with loyalists and an open arms policy to new recruits is key for wineries seeking to maintain healthy bottom lines in a challenging economy. By Kathleen Willcox  There’s never been a better...
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Ancient Peaks Winery Names Alyssa Krichevsky as Director of Hospitality
June 19, 2025 (Santa Margarita, CA) — Ancient Peaks Winery today announced the hiring of Alyssa Krichevsky as Director of Hospitality, a new position that leads the winery’s expanding DTC efforts...
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Afternoon Brief, March 7
Why Wine Service Sucks Right Now (but Doesn’t Have to): There’s been a ton of chatter lately about how wine service, especially in NYC, is kind of a mess right now. And honestly? It can suck, with subpar...
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Ancient Peaks Winery Delivers $50,000 Donation to Dream Big Darling
Annual Funds Raised to Mentor the Next Generation ofWomen Leaders in the Wine & Spirits Industry March 7, 2025 (Santa Margarita, CA) — Ancient Peaks Winery this week delivered a $50,000...
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Afternoon Brief, June 20th
Marchesi Antinori Will Take Full Ownership of Col Solare: Marchesi Antinori and Ste. Michelle Wine Estates announce change in ownership in the premier Red Mountain Washington winery...
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Ancient Peaks Launches Driver-Optional Electric Tractors at Margarita Vineyard
Santa Margarita, CA – Ancient Peaks Winery today announced that it has implemented two new state-of-the-art electric tractors at its estate Margarita Vineyard in the Paso Robles AVA, deepening the...
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Afternoon Brief, April 4th
NBA and Kendall-Jackson Winery Announce Multiyear Partnership: The National Basketball Association (NBA) and Kendall-Jackson Winery today announced a multiyear partnership, making Kendall-Jackson the Official...
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Ancient Peaks Winery Names Barry J. White as Vice President of Business Development
April 4th – Santa Margarita, CA—Ancient Peaks Winery today announced the hiring of Barry J. White as Vice President of Business Development, a new position that spans general management, DTC operations...
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Afternoon Brief, October 12th
Staff Shortages Continue to Bite in the Wine Trade: Almost half (45%) of companies in the wine trade have been impacted by staff shortages in the last two years, with wine producers worst affected due...
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Ancient Peaks Teams Up with Winebow to Support 2nd Annual “Walk for Cancer” on October 22
Event and Sales Drive to Benefit Cancer Support Community Central Coast October 12th – Paso Robles, CA—Ancient Peaks Winery today announced that Winebow, a leading national wine distributor, has...
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