online marketing
Expert Editorial: Does Meta Matter Anymore? What to Make of the Online Advertising Crash
Let’s fact-check some of the claims being thrown around for the current social media advertising crisis. By Susan DeMatei   As 2023 planning kicks into high gear, one question frequently popping...
AB Hero Wine Keyboard
Afternoon Brief, February 20
When Amazon Hasn't Cracked the Code on Online Alcohol, How Can Grocers? : 2019 was a year filled with retail innovation, especially within grocery. Between robot delivery services and experiential pop-ups,...
AB Hero Shrivelled Grapes
Afternoon Brief, December 13
The Financial Penalty Wineries Now Pay for Climate Change: There is a hidden cost of climate change to wine producers and the Australian wine industry had a small taste of it in the lead up to Christmas,...
AB Hero Grape Temperature
Afternoon Brief, November 4
Sonoma's Wine Country Struggles with a New Label: Fire Country - The things that set California apart, for better or worse, were all there last Sunday afternoon: terrifying flames, wine country glamour...
AB Hero Cork
Afternoon Brief, August 29
Documents Bolster Winery Race Discrimination Case: Their winery is gone, their vineyard is gone, and a lot of their money is gone, but the Sterling brothers are persisting in their racial discriminatory...
AB Hero Wine Keyboard
Afternoon Brief, August 23
Millennials Maybe, but New Data Direct the Wine Industry to Gen X: It's doubtful anyone questions how much influence the Baby Boomer generation has had (still has) on the continued growth of the U.S. wine...
AB Hero Vines
Afternoon Brief, August 21
Napa Valley Preps for Wildfires, Next-Gen Wine Marketing: Calistoga Mayor Chris Canning knows whats it is like when an entire city is pitched into a power blackout, on purpose. In 2018, the Napa Valley...
AB Hero Rotting Grapes on Vine
Afternoon Brief, August 20
California ABC Launches Amazon Investigation: The California Department of Alcoholic Beverage Control (ABC) will open an investigation of Amazon after a story by Wine-Searcher revealed Amazon is flouting...
AB Hero Sparkling on Ice
Afternoon Brief, August 19
Amazon Above the Law in California: Amazon is openly flouting California liquor law. In February, Amazon, doing business as Prime Now, was issued a liquor license to open a liquor store in Los Angeles....
AB Hero Wastewater Treatment
Afternoon Brief, August 13
Notable Sonoma County Wine Executive's Vineyard Business Firm Accused of Water Quality Violations - Prominent Sonoma County wine executive Hugh Reimers, who last month abruptly left as president of Foley...
AB Hero Wine Keyboard
Afternoon Brief, August 12
Amazon Plans New Wine Store: Online giant Amazon's footprint in the wine market is set to grow, with a bricks-and-mortar liquor store planned for San Francisco, boosting the company's existing Prime Now...
AB Hero Vines
Afternoon Brief, June 19
California Growers’ Strategies for Protecting Vineyards from Fire: Wildfires in California aren't new, but after back-to-back years of the most deadly and destructive fires in California's history, it's...
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Afternoon Brief, May 3
Iconic Wine Sustainability Innovator Challenges Peers: Each year at the Sonoma County Barrel Auction, the Sonoma County Vintners have recognized local wine industry icons who have shaped the heritage and...
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Afternoon Brief, April 30
Amazon Ramps Up Wine Sales: Retailers across sectors have been closing at a swift clip as more sales move to the web. The wine business is not immune to this trend and Amazon, since its 2017 acquisition...
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Afternoon Brief, April 22
Dave Phinney and Co. Are on a Spirited Mission to Transform Mare Island: Talk with many Napa Valley winemakers and theyll tell you that Dave Phinney has the Midas touch when it comes to making wildly popular,...
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Afternoon Brief, April 19
Wine Executives Debate the Promise and Peril of Millennial Wine Consumers: Top wine executives on Thursday offered differing views on the promise and peril of marketing wine to millennials, who are poised...
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