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The Wine Market Has Changed. Here’s How to Navigate What Comes Next.
The wine market is no longer simply in a slowdown – it is in structural correction. Distribution routes are tightening, consumer behavior is shifting, and the assumptions many wineries relied on even...
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Wine Industry Insiders with Adam Bird
In this WIN Insider Series episode, George interviews Adam Bird, Director of Strategy and Partner at Deksia and Highway 29 Creative, about navigating marketing challenges in today’s wine industry....
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Learn from the Best: Tap into the Minds Shaping the Future of Wine
The 2025 Wine Industry Expo delivers experts who can speak to industry concerns and innovative solutions.  By Kathleen Willcox   Wine sales are down amid shifting consumption patterns....
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Words Matter: Making Media Work in a Challenging Market
Wine Sales Symposium 2025’s roundtable of writers and PR experts explores how storytelling and publicity can shift the narrative. By Laurie Wachter Does media coverage really help sell wine?  That’s...