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Week of Events
Stags Leap District’s Vineyard to Vintner Weekend
The Stags Leap District Winegrowers are celebrating their 20th annual Vineyard to Vintner (V2V) weekend. This annual event gives visitors full backstage access to the wines, the vineyards and the people behind this iconic wine region. Vineyard to Vintner is a weekend of intimate experiences of tasting world renowned Cabernets while mingling with winery owners […]
$195
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DTC Sales Snap Track: The Host with the Most- Relationship Selling
DTC Sales Snap Track: The Host with the Most- Relationship Selling
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This 45-minute live […]
$75
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Sparkling Winemaking Seminar
Sparkling Winemaking Seminar
Join Rack & Riddle and Scott Laboratories for a focused seminar highlighting the latest research and innovation in Sparkling Wine Production. The agenda will cover a wide range of topics by some […]
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The 80/20 Rule- Building A High Touch DTC Client Strategy
The 80/20 Rule- Building A High Touch DTC Client Strategy
The 80/20 principle applies to most business relationships... that is, 80% return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique […]
$95
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DTC Sales Snap Track: The Host with the Most- Relationship Selling
DTC Sales Snap Track: The Host with the Most- Relationship Selling
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This 45-minute live […]
$75
-
Sparkling Winemaking Seminar
Sparkling Winemaking Seminar
Join Rack & Riddle and Scott Laboratories for a focused seminar highlighting the latest research and innovation in Sparkling Wine Production. The agenda will cover a wide range of topics by some […]
-
Connecting through Email Marketing
Connecting through Email Marketing
The total number of email accounts exceeded 4.3B in 2016. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared […]
$90
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Romancing Your Wine Club
Romancing Your Wine Club
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers […]
$95
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Make it Personal- Mastering the Digital Customer Experience
Make it Personal- Mastering the Digital Customer Experience
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on site visit after their initial guest experience. As a result, most customer […]
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Make it Personal- Mastering the Digital Customer Experience
Make it Personal- Mastering the Digital Customer Experience
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on site visit after their initial guest experience. As a result, most customer […]
$95
-
Wine Industry Conference
Wine Industry Conference
The North Bay Business Journal presents our annual conference focusing on the top issues in the wine industry. Panels will discuss Twin Tracks for 2018: The Drive to Premiumization and The Wine Growth Cycle: Are we at the peak? Panelists will be announced soon. This year our keynote will be Brian Vos, CEO of The Wine Group. […]
$95
