DTC Wine Workshops founder, Sandra Hess, presents the “DTC Wine Management Academy” ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes: Four weekly […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance driven culture has become paramount to meet market demands and an ongoing challenge […]
The total number of email accounts exceeded 5.3B in 2017. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared […]
Love of the Land is a mid-summer celebration honoring agricultural award winners who are leading the way to preserve Sonoma County’s rich farming heritage. The event begins with a tasting […]
Come and be a part of this on-the-ground learning day, connect with others who care about a healthy food system and help strengthen your local communities. Because we all have […]
Earn up to two continuing education units at session four of the 2018 Practical Wine Grape Growing Series. It will include four presentations about rodent and bird control, important fire […]
USA Wine Ratings is of the leading brand competitions that happen annually in USA which rates Wine by Quality, Value, and Package. For any wine to earn its place on a retailer’s shelf or a restaurant’s alcohol list - and then vitally stay there - they need to be marketable and consumer driven and not […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance driven culture has become paramount to meet market demands and an ongoing challenge […]
WINE WOMEN’s July 24th event, “Help Yourself. Volunteer!” offers guests tips on “How to Build Your Resume (through volunteerism) in 3 Steps.” This complimentary recruiting and orientation event will be held at […]
The International Bulk Wine and Spirits Show (IBWSS) is an annual trade show and conference, open to trade professionals only, which takes place in San Francisco, CA. IBWSS visitors are buyers looking to meet up their demand of bulk wines, bulk spirits, private label programs, grape buying or contract manufacturing. WHO ARE THE VISITORS / BUYERS? […]
The 80/20 principle applies to most business relationships… that is, 80% return is determined by 20% of customers. While generating traffic to capture new buyers is important, it is often inconsistent […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance driven culture has become paramount to meet market demands and an ongoing challenge […]
Wine Industry Network (WIN) hosted nearly 500 people at the first Wine & Weed Symposium on August 3, 2017 in Santa Rosa, CA. The primary focus of this one-day business […]
12 participating wineries will be pouring their Fountaingrove selections–including a first look at the pre-and post-fire 2017 vintage– including Aldina Vineyards, Boisset (DeLoach/Buena Vista), Bricoleur Vineyards, Carol Shelton, Gamba Vineyards, H•L•R Cellars, […]
