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DTC Wine Management Academy (4-Part Workshop)
July 10, 2018 @ 10:00 am - 11:30 am PDT
$595
DTC Wine Workshops founder, Sandra Hess, presents the “DTC Wine Management Academy” ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes:
- Four weekly workshops (each 1.5 hour online session)
- Four e-Workbooks
- One 1.5 hour One-on-One Coaching Session
- DTC Strategic Sales & Marketing Plan Template
- Certificate of Completion
Online workshop dates for the Q3 2018 series are: July 10th, 17th, 24th & 31st. Each workshop takes place online 10:00-11:30 a.m. PST.
Key take-aways include:
1. Data Analysis instruction to better understand who your customers are, better segment your customer data, learn how to create top six customer touch-point workflows and reengage with each segment.
2. Online Store Audit to make immediate improvements that will convert visitors into shoppers and keep them coming back. Identify the ideal shipping plan based on your price points and ship-to-states.
3. Direct to Consumer Incentives and marketing initiatives that WORK! Case studies and reports will be revealed from 2017 DTC marketing initiatives that will equip your sales and marketing managers with insights needed to grow sales and reach new audiences.
4. Customer Retention Touch-Points to stay connected in between visits and allow your staff to cater by customer preferences. Lean how to effectively use CRM and Social CRM management tools.
5. Strategic Planning Tools for managers that can be shared with internal teams so that everyone is on the same page. Set realistic direct to consumer sales and retention goals to take advantage of this growing sales channel.
