Part I: Hiring & Building A Strong Team - OCTOBER 2, 2018 Learn How to Identify Tasting Room Talent Get Step by Step Tools to Write a Compelling Ad Learn What to Look for in a Resume Create Key Questions for the Interview Process CLICK HERE TO REGISTER **ATTN: VingDirect members please contact us for your […]
Part II: Onboarding & Coaching Your Team - OCTOBER 3, 2018 Create a Timeline for Onboarding and Ongoing Coaching Onboarding Structure- How to Introduce Your Team to Responsibilities, Culture, Tools, Environment, and Colleagues Find Out About the Leadership Strengths, Challenges, and Development Tips for the Enneagram Types Discover Ways to Motivate Your Team Learn How to Effectively […]
Open for clonal walk 9am - 12pm See - Touch - Taste 70 clones - 16 varieties Lunch at noon. Airport access available! Duarte Georgetown Vineyard 4661 Spanish Dry Diggins Rd. Greenwood, CA 95635 For more information or to RSVP: events@duartenirsery.com
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or business owners, this 90-minute live […]
WINE WOMEN hosts, “Influencer Marketing,” on October 17th at the Wine Business Center in St. Helena at 6 p.m. Featuring guest speaker Kristy Sammis, founder of CLEVER, and a pioneer in the influencer marketing industry, Kristy will discuss how this marketing strategy has evolved from simply shipping bloggers wine samples in the hopes of a […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
The total number of email accounts exceeded 5.3B in 2017. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared […]
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour […]
The 80/20 principle applies to most business relationships... that is, 80% return is determined by 20% of customers. While generating traffic to capture new buyers is important, it is often inconsistent […]
Our 3 hour formal training is still LIVE, but you don't have to travel! This training still includes roleplay and the opportunity for students to address their specific challenges and […]
Discover what Merlot lovers have known all along! To commemorate October's month-long Merlot celebration, don't miss your chance to taste some of the best Merlots from wineries throughout the West […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge […]
In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles […]
ifor·ti·fy 2018: Fortify Your Business The premier business conference and tradeshow for breweries, wineries, distilleries, and cideries that brings together industry, experts, suppliers and stakeholders to explore issues and learn about business improvement to enhance their organizations. With 150+ delegates, 40 exhibitors, 20 speakers and 4 sectors participating, this event is designed to provide learning, […]
Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a comprehensive dive into digital marketing. The wine business is a very competitive marketplace, and exploring new marketing […]
Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine […]
Join industry leaders as the 2018 harvest season comes to an end at ROOTSTOCK 2018 – the only event of its kind in the industry focused on connecting vineyard practices to wine quality. The new ROOTSTOCK experience will include cutting-edge, educational experiences in every aspect of the symposium from the Event Partner booth experiences to […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers […]
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour […]
More so than any other variety, Zinfandel holds a special place in the hearts and minds of the Lodi winegrowing community. Join Lodi growers and vintners on National Zinfandel Day […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow […]
The total number of email accounts exceeded 5.3B in 2017. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared […]
THE WORLD' S LARGEST TRADE FAIR DEDICATED TO THE BULK WINE BUSINESS An event that gathers, during only two days, 75% of the bulk wine supply that is exported worldwide. In 2018, the WBWE celebrates 10 years attracting the entire international wine industry to Amsterdam with the very same objective: TO DO BUSINESS. CYCLE OF CONFERENCES […]
