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The 80/20 Rule: Maximize Returns Within Your Top Client Base
October 29, 2018 @ 12:00 pm - 1:00 pm PDT$75 – $95
The 80/20 principle applies to most business relationships… that is, 80% return is determined by 20% of customers. While generating traffic to capture new buyers is important, it is often inconsistent based on seasonality, demographics and market trends. Wineries need to re-focus on building a strong foundation within the constructs of their existing customer base and implementing marketing strategies that develop closer relationships, ultimately increasing sales and customer longevity. This in-depth web training session will provide best practices on how to use performance-based marketing techniques to cater to a winery’s top client base using intelligent data gathering, personalization, and segmentation techniques. From the tasting room visit, email messaging, website experiences or high touch wine club strategies, leveraging the 80/20 Principle can dramatically increase sales and grow brand loyalty among top buyers.
This session is packed with approximately 60-75 minutes of content and may include additional time for Q&A. Each registrant will receive a session workbook to help capture and implement best practices which can be leveraged for each unique business.
Can’t attend a live session? Recordings are also available for purchase.
DTC Sales Web Tracks are 60-90 minute interactive web based sessions which offer a forum to learn best practices and creative approaches to DtC sales strategy, design and delivery strategies for winery sales and marketing professionals to stay ahead of the curve on market trends. The on line venue offers registrants flexibility to attend at convenient times– from anywhere on any device.