90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
A multifaceted cast of master sommeliers, wine industry leaders and hospitality professionals is set to convene at the inaugural “Wine Speak Paso Robles”—a trade-focused event that will take place in the Paso Robles wine country on January 7-10. Wine Speak Paso Robles features winemaker seminars, hospitality development seminars, technical winery tours and private tastings, as […]
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]
In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles and data are key elements in determining what types of customers are or have the potential to have the highest impact on sales. The 80/20 principle […]
Gather with fellow winegrape growers in Lake and Mendocino to listen to knowledgeable experts about how crop insurance can be used to help lower farming risk. The deadline to sign […]
Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance-driven culture have become paramount to meet market demands and pose an ongoing challenge as wineries require more in-depth sales skills and loyalty from their hospitality staff. Designed for hospitality and sales managers or business owners, this 90-minute live […]
Please join LAFFORT® and Bastien Nazaris, Research Development and Innovations Manager at LAFFORT® headquarters in France, for an informational webinar on chitosan’s application in the wine industry. We will give […]
The total number of email accounts exceeded 5.3B in 2017. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US-based wineries and reported the top 20% wineries critical success factors […]
With sustainability an ever-increasing priority with farmers of today, innovative soil fertilizing products will become an indispensable tool to meet the challenges of modern-day agriculture, while simultaneously minimizing the impact […]
Learn about what worked for wineries this year...and what didn't! What led to increased wine sales? How were wineries able to sign up more wine club members? Also discover which […]
with Jillian Johnson DeLeon Please join LAFFORT® and Jillian Johnson DeLeon, Technical Winemaker, for a discussion on aging tannins; what they are and when and why to use them. We […]
Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across […]
Join us for an overview of customer success initiatives and product developments we're undertaking to help your winery's DTC business thrive in 2019. Our leadership team and guest speakers will cover a number […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key […]
We are pleased to kick-off the new year with a highly educational presentation on vine health and disease status presented by two leading industry experts: Dr. Alan Wei, PhD, CEO & President of Agri-Analysis and Dr. James Stamp, PhD, of Stamp Associates Viticulture. The discussion centers on two threats to grapegrowers: Grapevine Red Blotch Virus (GRBaV) […]
The Sonoma County Winegrowers present the 28th Annual Dollars & $ense Seminar and Trade Show on Thursday, January 17, 2019, from 7:00am until 1:30pm. The event takes place at the Luther Burbank Center for the Arts (formerly the Wells Fargo Center for the Arts) located at 50 Mark West Springs Road in Santa Rosa. This Seminar and Trade […]
In today's fast growing demographic of wine consumers, using a one size fits all approach to communicate and market to your customers is a losing proposition. Leveraging unique customer profiles and data are key elements in determining what types of customers are or have the potential to have the highest impact on sales. The 80/20 principle […]
In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This one hour live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will […]
The Napa Vintage Report is where the region’s leading winegrowers go to gain an understanding of the previous year’s growing season and explore innovative technologies that can impact quality and yield. Considering the moderate weather patterns of 2018, we will look at how a long season impacted vine physiology and grape maturity profiles. With impressive […]
Now in its 12th year, the popular DTC Wine Symposium is the wine industry’s annual, national summit on direct marketing and sales. The DTC Wine Symposium is presented by and a fundraiser for Free the Grapes! The event has raised more than $1 million for Free the Grapes’ PR campaign, and the Coalition for Free […]
On Wednesday, January 23, the Napa Valley Grapegrowers will present Ahead of the Curve 2019: Supporting the Preservation of Agriculture. This half-day symposium and luncheon offers a unique opportunity to learn from global leaders in agriculture, sustainability, leadership, wine trends, and demographics, as they provide thought-provoking inspiration to help shape how we will preserve and […]
Joining a professional forum group should be about more than sitting back and listening to a keynote speaker. It should be a chance to take your own experiences and share […]
Join us on January 24, 2019 as Sustain SoCal addresses the challenges of creating a more sustainable winery operation. Wineries are striving to succeed economically while conducting more sustainable practices and complying with environmental regulations, including emerging emission requirements being implemented by the various air quality and GHG regulatory agencies. Actions impacting wineries by the California […]
90% of DTC winery sales originate in the tasting room, however, many customers never return for an on-site visit after their initial guest experience. Knowing how to maintain and grow connections with customers through their entire customer journey is pivotal to remain relevant and not get lost among the competition. Digital Marketing plays a key […]
